Head of Marketing

firstPRO, Inc; Center Square (PA); On-site; USD 119,000 - 161,000; Full time

Benefits offered by this job

401(k) match

80 hours PTO

Job summary

firstPRO, Inc in Blue Bell, PA seeks a Marketing Leader to guide a 6-person creative team and drive revenue through branded campaigns. You’ll set KPIs, oversee strategy across three brands, and partner with executives to align marketing with business goals.

The role blends hands-on campaign execution with strategic leadership, focusing on home services channels, lead generation through Angi/Thumbtack, and cross-functional collaboration to achieve growth and valuation targets.

Qualifications

• Leadership experience managing creative and technical staff in a marketing setting.
• Mandatory background in marketing within home services or residential trades.
• Hands-on experience driving customer acquisition through trade-focused lead-generation platforms (e.g., Angi, Thumbtack).
• Strong ability to set quarterly and annual goals, track ROI, and analyze conversion metrics.
• Proactive, hands-on operator capable of balancing strategy with day-to-day execution on-site.

Responsibilities

• Marketing Leadership & Team Management (60%): lead and mentor an in-house team of 6 creatives; set KPIs and accountability across brands.
• Hands-On Campaign Execution (40%): plan, execute, and optimize multi-channel branding and acquisition campaigns.
• Multi-Brand Portfolio Oversight: own end-to-end marketing strategy across three business areas.
• Home Services Lead Generation: leverage home services platforms and local channels for lead gen.
• Cross-Functional & Leadership Partnership: partner with executives to align marketing with revenue growth.

Skills

Leadership Experience

Home Services/Trades Background

Lead Generation Expertise

Data-Driven Approach

Operational Presence

Job description

Location: Blue Bell, PA (100% Fully Onsite)

Compensation: $140,000 / year + Equity Payout Opportunities

Schedule: Monday – Friday (Full-Time)

Benefits: 4% 401(k) Match, 80 Hours Accrued PTO

Key Responsibilities

• Marketing Leadership & Team Management (60%): Lead, mentor, and direct an in-house team of 6 creative professionals (videographers, copywriters, and content creators). Establish campaign KPIs, goal frameworks, performance metrics, and accountability structures across all brands.
• Hands-On Campaign Execution (40%): Plan, execute, and optimize multi-channel branding and acquisition campaigns across digital, search, paid media, and lead generation channels.
• Multi-Brand Portfolio Oversight: Own end-to-end marketing strategy across three key areas of the business.
• Home Services Lead Generation: Leverage and optimize home services digital aggregators and lead generation channels (e.g., Angi, Thumbtack, local lead gen platforms).
• Cross-Functional & Leadership Partnership: Partner directly with executive leadership, the remote Client Experience team, and portfolio business heads to align marketing outcomes directly with revenue growth and business exit valuations.

What You Bring

• Leadership Experience: Proven track record in a marketing leadership role managing creative and technical staff (videographers, writers, designers, and growth marketers).
• Home Services & Trades Industry Background: Mandatory experience in marketing within home services or residential trades industries (e.g., Roofing, HVAC, Plumbing, Electrical, Landscaping, Remodeling, Pest Control, or General Maintenance/Handyman).
• Lead Generation Expertise: Practical, hands-on experience driving customer acquisition through trade-focused lead generation platforms (e.g., Angi, Thumbtack) and local lead channels.
• Data-Driven Approach: Strong background setting quarterly and annual goals, tracking ROI, analyzing conversion metrics, and establishing performance standards.
• Operational Presence: A proactive, hands-on operator who balances high-level strategic planning with day-to-day execution alongside on-site creative teams.