Head of Live Events & Brand Experiences

Alma Lasers, Inc.; Chicago (IL); Remote; USD 120,000 - 140,000; Full time

Job summary

Alma Lasers, Inc. is seeking a Director of Events to lead the strategy, planning, and execution of a national live events portfolio.

The role focuses on strengthening market presence, driving demand, and aligning events with sales priorities while ensuring budget discipline. The position requires 5+ years of experience in live event marketing, excellent stakeholder management, and the ability to lead cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
• Minimum five years leading live event marketing and national meetings.
• Demonstrated strength in relationship building and stakeholder management.
• Experience managing budgets, agencies, vendors, and cross-functional stakeholders.
• Experience in medical devices, aesthetics, healthcare, or regulated industries preferred.

Responsibilities

• Develop and lead annual event strategy aligned to commercial priorities.
• Manage full portfolio of national tradeshows, congresses, and internal meetings.
• Lead end-to-end planning and flawless execution of all live events, including budgets and vendors.
• Track performance metrics: attendance, pipeline influence, and ROI.
• Lead and develop internal team members supporting live events and related functions.

Skills

Strategic planning

Project management

Budget management

Vendor leadership

Stakeholder management

Communication

Team leadership

Event technology

Analytical

Travel coordination

Education

Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field

Job description

Alma Lasers, Inc. is seeking a Director of Events to lead the strategy, planning, and execution of a national live events portfolio.

The role focuses on strengthening market presence, driving demand, and aligning events with sales priorities while ensuring budget discipline. The position requires 5+ years of experience in live event marketing, excellent stakeholder management, and the ability to lead cross-functional teams in a fast-paced environment.