Head of KOL Growth

Payward, Inc., dba Kraken; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Head of Affiliate / KOL Growth to build and lead its global KOL marketing strategy. The ideal candidate will have over 7 years of experience in the crypto space, focusing on KOL programs, with a proven track record of user growth and strong relationships with industry influencers. This role offers the chance to drive impactful marketing initiatives in the rapidly evolving crypto industry.

Qualifications

• 7+ years of experience in the crypto space focused on KOL programs.
• Significant experience working with crypto KOLs, particularly traders.
• Proven track record of user growth in competitive environments.

Responsibilities

• Build and lead the global KOL marketing strategy and execution.
• Source, contract, and manage KOLs globally while ensuring compliance.
• Negotiate competitive deals and develop content strategies with KOLs.

Skills

KOL marketing strategy

Negotiation skills

Marketing analytics

Network with influencers

Job description

A company is looking for a Head of Affiliate / KOL Growth.

Key Responsibilities

• Build and lead the global KOL marketing strategy and execution
• Source, contract, and manage KOLs globally while ensuring compliance with financial influencer laws
• Negotiate competitive deals and develop content strategies with KOLs to promote Kraken's brand

Required Qualifications

• 7+ years of experience in the crypto space with a focus on KOL programs
• Significant experience working with crypto KOLs, particularly traders
• Proven track record of user growth in competitive environments
• Advanced knowledge of crypto products and existing relationships with industry influencers
• Experience in managing KOL relationships and leveraging marketing analytics