Head of Influencer

Mars Men; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive Compensation

Remote Work Environment

Autonomy & Ownership

Time Off

Parental Leave

Health Benefits

401(k)

$200 Annual Superpower Membership

Growth & Development

Job summary

Mars Men in Austin, TX is seeking a Head of Influencer to own and scale our paid creator ecosystem. You will drive the Pathfinder Program, recruiting a high-volume network of creators to produce authentic, performance-driven content that becomes ads.

This role sits at Partnerships, Creative and Growth, partnering with paid media and creative teams to optimize what works, grow our creator partnerships, and accelerate meaningful growth.

Responsibilities

• Own and scale our paid creator and influencer ecosystem.
• Build the Pathfinder Program by recruiting a high-volume network of creators who produce authentic, performance-driven content that can be turned into ads.
• Collaborate with paid media and creative teams to understand what works and continuously improve the quality and performance of our creator network.

Job description

About the Job

Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

We’re looking for a Head of Influencer to own and scale our paid creator and influencer ecosystem.

This role will take full ownership of our Pathfinder Program, building a high-volume network of creators who produce authentic, performance-driven content that can be scaled through paid media. This is not a traditional influencer marketing role focused primarily on organic posts, reach, or impressions. The goal is to find the right creators, build strong partnerships, develop great creative, and ultimately turn those partnerships into ads that drive meaningful growth.

You’ll sit at the intersection of Partnerships, Creative, and Growth, working closely with our paid media and creative teams to understand what is working, recruit more of it, and continuously improve the quality and performance of our creator network.

Life at Mars Men

• Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
• Remote Work Environment - Our team is remote, offering full flexibility to work from home
• Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
• Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
• Parental Leave - Generous paid parental leave for growing families
• Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
• 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
• $200 Annual Superpower Membership
• Growth & Development - We invest in your professional development with ongoing learning opportunities