Head of Health Content & Behavior Change

Noom; Princeton (NJ); Hybrid; USD 149,000 - 195,000; Full time

Benefits offered by this job

Stock awards

Performance bonus

401(k) with match

Health insurance

Hybrid schedule

Job summary

Noom is seeking a strategic, hands-on content leader to define and own the vision for health and behavior change content across Noom’s member experience. Reporting to the VP of Product Design & Content, you’ll lead a small team, guide content for launches, and align messaging with clinical and business goals to deliver trustworthy, engaging content.

You’ll set direction, edit content personally, and partner with Product, Design, Clinical, Marketing, CRM, and Customer Experience to create a

Qualifications

• 8+ years of relevant experience in consumer digital content
• 1–2 years of direct management experience
• Proven leadership in content strategy for complex products
• Experience translating health science into clear content
• Experience applying behavior-change science to digital content
• Strong writing and editorial skills with attention to accuracy

Responsibilities

• Define content strategy and roadmap across the member journey
• Lead content for launches from strategy to outlining and editing
• Translate CBT and behavior-change science into engaging content
• Set best practices for content-driven growth and measurement
• Collaborate with Product and Design to evolve content features
• Own editorial quality and brand voice across in-app content
• Lead cross-functional alignment with Product, Marketing, Clinical, and CX
• Build AI-assisted workflows to speed up content delivery
• Develop and mentor a small content team

Skills

Content strategy

Cross-functional leadership

Writing & editing

CBT content

Data-driven decisions

Team management

AI in content

Health content

Stakeholder alignment

Job description

Noom is seeking a strategic, hands-on content leader to define and own the vision for health and behavior change content across Noom’s member experience. Reporting to the VP of Product Design & Content, you’ll lead a small team, guide content for launches, and align messaging with clinical and business goals to deliver trustworthy, engaging content.

You’ll set direction, edit content personally, and partner with Product, Design, Clinical, Marketing, CRM, and Customer Experience to create a