Director, Content Strategy & Behavior Change (Hybrid)

Noom; New York (NY); Hybrid; USD 149,000 - 195,000; Full time

Benefits offered by this job

Stock awards

401(k) with company match

Bonus and performance rewards

Paid parental leave

Hybrid schedule

Job summary

Noom is seeking a strategic, hands-on Content Leader to define and own the health and behavior-change content vision across the member experience. You’ll lead a small team and shape the strategy and roadmap for curriculum, daily articles, the content library, and microhabit challenges, aligning content with business outcomes.

Reporting to the VP of Product Design & Content, you’ll collaborate across Product, Design, Clinical, Marketing, CRM, and Customer Experience to ensure every experience is

Qualifications

• 8+ years of relevant content leadership experience.
• Experience leading content strategy in a complex consumer digital product.
• Ability to translate health content into clear, accurate material.

Responsibilities

• Define content strategy and roadmap across member journey.
• Lead content for launches from strategy to outlining and editing.
• Translate CBT and behavior-change science into engaging content.
• Set best practices for content-driven growth and measure impact.
• Collaborate with Product, Design, Marketing, Clinical and CX to align messaging.
• Oversee editorial quality and brand voice with clinical experts.

Skills

Content strategy

Team leadership

Writing & editing

Behavior change science

Cross-functional collaboration

Data-driven decisions

AI tools in content

Project management

Tools

AI tools

Content CMS

Analytics tools

Job description

Noom is seeking a strategic, hands-on Content Leader to define and own the health and behavior-change content vision across the member experience. You’ll lead a small team and shape the strategy and roadmap for curriculum, daily articles, the content library, and microhabit challenges, aligning content with business outcomes.

Reporting to the VP of Product Design & Content, you’ll collaborate across Product, Design, Clinical, Marketing, CRM, and Customer Experience to ensure every experience is