Head of GTM

Jointhesoul; San Francisco, Northern (CA, KY); Hybrid; USD 200,000 - 320,000; Full time

Job summary

TheSoul Group is scaling its new Valis AI platform for mid-market companies and is seeking a Head of GTM based in the San Francisco Bay Area. You will own the commercial motion end-to-end, closing initial deals personally and then building a scalable operator force behind you.

This founder-adjacent position requires designing a revenue function from zero, with responsibility for strategy, pricing, and market positioning. A strong network and enterprise deal experience are essential.

Qualifications

• Based in San Francisco Bay Area (SF or Palo Alto).
• Experience building revenue from zero, accountable for the number.
• Comfortable closing enterprise transformation deals with a multi-month cycle and C-suite buyers.

Responsibilities

• Source, qualify, and close enterprise deals through personal network in the Bay Area and beyond.
• Build and manage the operator force: recruit, onboard, and develop Deployment Principals across target markets in Europe and the US.
• Own the CEO-level commercial relationship across the growing client portfolio.
• Define and execute the go-to-market playbook: fully network-driven, reference-compounding, no-marketing model.
• Codify the go-to-market motion into a repeatable playbook so it stops depending on any single person's head.
• Partner directly with the founding team on commercial strategy, pricing, and market positioning.

Job description

TheSoul Group is a global media company with over a decade of experience building and operating digital businesses at scale. With a presence across 60 platforms, content distributed in 21 languages, and more than 100 billion monthly views, we have established one of the largest and most operationally sophisticated media footprints in the world. Our remote-first team, spanning 85+ countries, has grown by solving - at real scale - the exact organisational and operational challenges most companies struggle with.

That operational depth is the foundation of Valis - TheSoul Group's brand new business and AI platform that turns mid-market companies into AI-Native organisations. Valis is built for companies of 200-2,000 employees that are drowning in information fragmentation: decisions delayed because data lives across five different tools, institutional knowledge locked in people's heads, management running on monthly reports instead of real-time intelligence.

What Valis builds inside each client is a three-layer operating system: a live connection to all the company's software, an institutional knowledge base that captures every decision, org change, and operating pattern in real time, and a layer of encoded judgment - built from watching how that specific company's management team actually thinks - that makes every AI answer company-specific rather than generic.

Valis is now scaling commercial operations across the US and European mid-market, and we are looking for a Head of GTM to own that commercial motion from end to end. You will close the first wave of deals personally through your own network, then build and scale the operator force behind you. This is a founder-adjacent role: you design the revenue function from zero, and you own the number.

Responsibilities

• Source, qualify, and close enterprise deals through your personal network in the Bay Area and beyond.
• Build and manage the operator force: recruit, onboard, and develop Deployment Principals across target markets in Europe and the US.
• Own the CEO-level commercial relationship across the growing client portfolio.
• Define and execute the go-to-market playbook: fully network-driven, reference-compounding, no-marketing model.
• Codify the go-to-market motion into a repeatable playbook so it stops depending on any single person's head.
• Partner directly with the founding team on commercial strategy, pricing, and market positioning.

Requirements

• Based in San Francisco or Palo Alto. Your Bay Area founder and CEO network is your primary asset in this role.
• A personal track record of building revenue from zero - not as part of a team, as the person accountable for the number.
• Comfortable closing enterprise transformation deals with a multi-month cycle and a C-suite buyer (CEO, CFO, COO).
• Have done network-driven, reference-based sales before - you know how to build a pipeline from warm relationships, not from marketing or inbound.
• Operated at Associate Partner or Partner level at a top-tier strategy firm, or equivalent VP-level leadership at a transformation-heavy SaaS or professional services company.
• Comfortable operating as an individual contributor in Year 1 before scaling a team - you close deals yourself first.
• A genuine builder's instinct: you design the commercial architecture, not just execute against a playbook someone else wrote.
• Hands-on familiarity with AI / enterprise technology is a strong advantage (in particular technical literacy to direct an AI / data build)
• Compensation: A highly competitive base for the SF market, calibrated to seniority - plus a substantial performance bonus tied directly to commercial outcomes.
• Authority: You own the commercial function. You design the go-to-market, you hire the team, you set the strategy. This is not a VP of Sales inside a corporate structure - it's a co-architect of a new business.
• Trajectory: If Year 1 lands, you build and lead the global commercial organisation. Regional GMs report to you. The company scales around your results.

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.