Head of Growth Marketing, Demand Generation

Samba TV; San Francisco (CA); Hybrid; USD 170,000 - 180,000; Full time

Job summary

An innovative company is seeking a dynamic B2B Head of Growth Marketing to drive sales revenue through cutting-edge strategies and technologies. This role involves developing a comprehensive demand generation framework, executing multi-channel marketing campaigns, and collaborating with cross-functional teams to optimize lead flow and conversion rates. With a focus on leveraging tools like 6Sense and Salesforce, you will play a pivotal role in shaping the company's marketing approach. Join a passionate team dedicated to transforming the viewing experience and making a significant impact in the industry.

Benefits

Health Insurance

Wellness Offerings

Life and Disability Insurance

Retirement Savings Plan

Paid Holidays

Paid Time Off (PTO)

Annual Bonus Opportunity

Short-term Incentives

Long-term Incentives

Qualifications

• 3+ years of experience in demand generation and performance marketing.
• Strong proficiency in ABM strategies and multi-channel campaign execution.

Responsibilities

• Develop and execute a comprehensive Demand Gen framework for revenue growth.
• Collaborate with Sales to define ideal customer profiles and targeted segments.

Skills

Demand Generation

ABM Strategy

SEO

SEM

Salesforce

Hubspot

Google Analytics

Project Management

Content Creation

AI Technologies

Education

Bachelor's Degree

Tools

6Sense

Salesforce

Hubspot

Google Analytics

Meta for Business

LinkedIn Ads

Webflow

Job description

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

We are seeking a dynamic B2B Head of Growth Marketing to join our team and help drive sales revenue. The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is an exciting opportunity for a self-starter to collaborate with a strong cross-functional marketing team and build a demand generation program for a growing company.

Responsibilities

• Develop and execute a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth.
• Create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
• Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
• Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
• Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages.
• Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation.
• Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage.Regularly communicate performance results and insights to marketing, executive staff, and sales management.
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
• Explore and implement AI-assisted technologies, improve efficiency, and drive better results while ensuring a smooth transition and alignment with team goals.

Requirements

• Bachelor's Degree or higher
• Currently requiring 3 days a week on-site in office, with a possibility of moving to 5 days in the future
• Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
• Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
• Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
• Exceptional project management skills and a strong problem-solving mindset
• Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
• Familiarity with Webflow is a plus
• Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth

$170,000 - $180,000 a year Samba TV expects to offer a base salary between $170,000 - $180,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy . For residents of the EU , Samba Inc. is the data controller.