Head of Growth & Business Strategy

The Brown Academy Limited; United States; Remote; USD 3,000 - 14,000; Full time

Job summary

A digital agency is seeking a Head of Growth & Business Strategy. The role involves market research, lead generation, and client conversion with a strong focus on achieving sales targets. Remote work with a base salary and generous commission structure. Ideal for self-starters with digital sales experience to shape NZ-facing sales function.

Benefits

Flexible working hours

High earning potential via commissions

Opportunity to impact startup growth

Qualifications

• 2-4 years experience in B2B or digital sales.
• High proficiency in written and verbal English.
• Experience with CRM tools and cold outreach.

Responsibilities

• Conduct in-depth market research on NZ SMEs.
• Plan and manage lead generation campaigns.
• Negotiate and close deals with clients.

Skills

B2B sales experience

Digital marketing proficiency

CRM tools experience

Lead generation

Strong communication skills

Tools

Google Ads

LinkedIn Ads

Facebook Ads

Job description

Overview

Head of Growth & Business Strategy

Company: The Brown Academy Limited (NZ based)

Remote/Work from home, standard working hours IST

Immediate start

7 Aug 2025

We're a small, nimble Kiwi-registered agency focused on delivering high-quality websites and digital services to New Zealand small businesses. As a startup, we're lean on fixed costs but ambitious on growth. That means base salary is modest, but commission rates are generous, unlocking 1 lakh+ per month income potential for performers.

We're looking for someone who can truly make it work. The strategies, tools, or techniques you use to get the job done are entirely up to you as long as the results follow. We care about outcomes, not how you get there. Whether you're creative, analytical, methodical, or unorthodox—we welcome it all, as long as it leads to success.

Responsibilities

1. 1. Market Research & Strategy
   • Conduct in-depth research on NZ SMEs (e.g. hospitality, retail, services) to validate demand, pricing norms, and competitors.
   • Craft go-to-market strategy: define target niches, messaging, and launch channels.
   • Provide monthly analytics and insights: lead flow, pricing research, conversion gaps.
2. 2. Lead Generation & Campaign Execution
   • Plan, launch and manage leadgen campaigns on Google Ads, LinkedIn, Facebook targeting NZ clients.
   • Manage outreach via CRM—cold email, LinkedIn messaging, followups, appointment setting.
3. 3. Sales & Client Conversion
   • Handle proposals, negotiations and close deals.
   • Convert leads into contracts for website and digital packages.
   • Hand off signed clients to the India-based delivery team.
4. 4. Reporting & Collaboration
   • Update weekly CRM dashboards: pipeline, close rate, revenue generated.
   • Provide feedback to adjust pricing, strategy, and marketing materials.
   • Collaborate directly with startup leadership in NZ.

Compensation & Benefits

• Base Salary: 3,00,000 LPA
• Commission Rate: 10–20% of net revenue per new client (higher than typical 5–7% for digital services in Indian sales roles)
• Accelerator: Once monthly quota is exceeded, commission rate increases (e.g. up to 35%) on new revenue.
• OnTarget Earnings (OTE): At quota, OTE 6 LPA; high performers consistently can reach 12 LPA+

Candidate Profile

• 2–4 years experience in B2B or digital sales.
• High proficiency in written and verbal English.
• Strong self-starter comfortable managing full sales cycle in a startup context.
• Experience with CRM tools, Google/Facebook/LinkedIn ads, and cold outreach.
• Familiarity with international markets is an advantage.

Why Join

• Opportunity to shape and own NZ-facing sales function in a growing startup.
• High earning potential—base is modest, but uncapped commissions enable rapid income growth.
• Flexibility, autonomy, direct visibility, and stake in future growth.

How to Apply

Please send an email to [e-mail] with the following information:

1. Your CV or resume
2. Any relevant examples or experience—even if informal or early-stage—and what skills you can bring to this opportunity
3. Feel free to include any questions you may have

Additional Task – Strategy Summary

As part of your application, we request that you submit a brief 1-page summary outlining a strategy you would propose if hired for this role. This should be a high-level plan on how you would approach:

• Identifying and reaching potential clients in New Zealand
• Promoting our website development services effectively
• Generating leads with minimal initial investment
• Building sustainable and scalable growth over time

We understand that a comprehensive plan would take several days, but for this step, we're looking for a concise overview that shows your thinking, creativity, and potential approach.

This is not a test of perfection—it's a way for us to see how you would begin to contribute and take ownership if selected.

Don’t worry if you don’t check every box—everyone starts somewhere. If you are passionate and determined to make this work, we want to hear from you. Experience is valued—but its absence will never disqualify you. We're looking for someone who can deliver results, grow fast, and earn well.

Based on your submission, if we feel you’re a good fit, we will contact you and proceed to the next stage of the process.

We’re excited to meet someone who believes in the mission and has potential to grow. If you're determined and eager to take initiative, please apply—you might just be the person we need to build this company together.