Head of Growth

Giga; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive equity

Catered lunch daily + dinner stipend

$150/month wellness benefit

Medical, dental, and vision coverage

401(k) plan

Paid parental leave

Commuter benefits

Job summary

A leading AI voice technology company is seeking a Growth and Demand Marketing Lead in San Francisco to develop and scale their demand generation strategy. This pivotal role involves designing global campaigns across various channels, fostering cross-department collaboration, and establishing Giga as a leader in enterprise AI infrastructure. Ideal candidates will have substantial experience in B2B demand generation, a strong analytical mindset, and a proven ability to enhance pipeline growth through integrated marketing programs. The position offers competitive equity, wellness benefits, and opportunities for impactful work.

Qualifications

• 7-10+ years in B2B demand generation or growth marketing experience.
• Track record of driving measurable pipeline growth across multiple channels.
• Expertise in building effective marketing strategies for enterprise buyers.

Responsibilities

• Own marketing-led pipeline number and define strategy to drive growth.
• Design and optimize integrated campaigns across various channels.
• Develop partnerships and manage relationships to enhance brand reach.

Skills

B2B demand generation

Growth marketing

SEO

Content marketing

Analytical skills

Strategic planning

Tools

Marketo

HubSpot

Salesforce

Demandbase

Job description

About Giga

Giga is building the next generation of customer experience—real-time AI agents that understand emotion, resolve issues instantly, and scale across the world’s largest enterprises. Industry leaders like DoorDash trust Giga with their most complex support and operations workflows across voice, chat, and email, in high-stakes regulated environments where accuracy and compliance matter.

We recently raised a $61M Series A and are at an exciting inflection point. While we’ve found commercial success, our ambitions are larger: to become the go-to AI platform for enterprise automation, powered by our voice superintelligence. The work affects millions of people every day, and the team here has the autonomy to make true impact.

• Voice AI startup Giga raises $61M Series A
• DoorDash and Giga Partnership

About the Role

Giga is seeking a Growth and Demand Marketing Lead to own and scale our demand generation strategy and execution. In this role, you’ll design and run global integrated campaigns across digital, AEO, OOH, video, ABM, and partner channels—driving pipeline growth, brand awareness, and buyer engagement for a category-defining AI platform.

You’ll partner cross-functionally with Sales, BDRs, Product Marketing, and RevOps to ensure full-funnel alignment—from awareness to opportunity creation and progression. You’ll build the programs, partnerships, and content engine that establish Giga as the obvious choice for enterprise AI infrastructure, working across every channel where enterprise buyers discover, evaluate, and adopt technology.

The ideal candidate has successfully scaled integrated demand programs at a high-growth B2B SaaS or enterprise infrastructure company, bringing a mix of strategic leadership, analytical rigor, and hands‑on execution. You understand how to build campaigns that drive both brand affinity and measurable pipeline—and you’re as comfortable negotiating a media partnership as you are optimizing a paid search campaign.

This is not a performance marketing role with a narrow channel focus. This is a growth leadership role that spans the full marketing mix—digital, content, partnerships, events, video, and emerging formats—with the goal of building lasting relationships with the enterprise buyers who will define the next era of customer AI.

Responsibilities

Global Campaign Strategy & Execution

• Own Giga’s marketing-led pipeline number: define the strategy, programs, and budget that deliver predictable growth aligned with business goals
• Design, launch, and optimize global integrated campaigns across digital, OOH, video, ABM, events, and partner channels—driving awareness, engagement, and pipeline
• Develop full-funnel campaign architectures that move enterprise buyers from first touch to closed-won with the right message at the right time
• Work with creative teams to develop campaign concepts and deliverables for multi-channel, full-funnel programs

SEO, AEO & Content Marketing

• Build and scale the organic growth engine—SEO, AI Engine Optimization (AEO), and content marketing strategies that drive inbound demand and category authority
• Partner with Product Marketing to develop and distribute thought leadership content that drives inbound growth, industry recognition, and search visibility
• Own content amplification strategy across owned, earned, and paid channels to maximize reach and engagement

Partnerships & Ecosystem Development

• Develop and manage tech stack partnerships, media partnerships, and co‑marketing programs that extend Giga’s reach and credibility with enterprise buyers
• Build content and program relationships with industry analysts, media outlets, and ecosystem partners to amplify Giga’s position in the AI infrastructure landscape
• Identify and execute strategic co‑marketing opportunities with complementary platforms and technology partners

Digital & Paid Acquisition

• Design and execute paid acquisition programs across search, LinkedIn, programmatic, video, and emerging formats—with a focus on enterprise buyer audiences
• Own website performance including tracking, personalized landing pages, A/B testing, and conversion rate optimization for complex B2B buying cycles
• Build and refine attribution models and marketing tech stack to ensure we’re measuring what matters and optimizing for pipeline, not vanity metrics

Sales Alignment & Operations

• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting
• Establish clear funnel goals, performance metrics, and reporting across lead and opportunity stages
• Build feedback loops between marketing and sales that continuously improve targeting, messaging, and conversion

You May Be a Good Fit If You:

• Have 7-10+ years in B2B demand generation or growth marketing, with experience at high-growth SaaS or enterprise infrastructure companies. You’ve scaled integrated demand programs—not just optimized single channels.
• Have a track record of driving measurable pipeline growth across multiple channels and campaign formats, including digital, content, partnerships, OOH, and video
• Have strong SEO and content marketing expertise, with an understanding of how organic growth, AEO, and thought leadership drive enterprise demand
• Have experience developing and managing tech stack partnerships, media partnerships, and co‑marketing programs
• Are deeply analytical—you can build attribution models, interpret pipeline metrics, and communicate ROI to executives with clarity
• Have expertise in marketing automation, ABM platforms, and CRM systems (Marketo, HubSpot, Salesforce, 6sense, Demandbase) and can stand up the right stack for scale
• Are a strategic operator—comfortable setting vision and creating clarity while also rolling up your sleeves to execute campaigns, write copy, and optimize programs
• Have deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage for complex enterprise sales cycles
• Have experience building trusted partnerships with GTM, executive, and cross-functional teams in a fast-paced, high-growth environment

Strong Candidates Might Also Have

• Experience marketing to CX, contact center, or operations buyers
• Track record building demand generation functions at Series A–C startups
• Experience with ABM platforms and account-based marketing at scale
• Background in AI, voice AI, or enterprise infrastructure marketing
• Experience with OOH, video advertising, or integrated brand-and-demand campaigns
• Track record with analyst relations (Gartner, Forrester)

Perks & Benefits

• Competitive equity
• Catered lunch daily + dinner stipend
• $150/month wellness benefit (gym, fitness classes, mental health)
• Medical, dental, and vision coverage
• 401(k) plan
• Paid parental leave (12 weeks maternal, 6 weeks paternal)
• Commuter benefits

Giga is an equal opportunity employer. We’re committed to providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

How to Apply

Show us campaigns you’ve built—the strategy, the channels, the results. Show us how you’ve scaled integrated demand programs and what you learned along the way.