Head of Growth

Lysander Commerce Inc.; Miami (FL); Remote; USD 112,000 - 223,000; Full time

Job summary

Lysander Commerce Inc. is seeking a Head of Growth for a remote, full-time contractor role. You will own revenue, guide paid acquisition (starting with Meta), and expand into new channels such as Google and native platforms. You will lead Creative, CRO, and Retention teams, aligning spend with targets.

Expect rapid scale across SKUs, consistent reporting, and executive-facing updates. Strong DR instincts and data-driven decisions are essential for driving $10M+/year revenue targets.

Qualifications

• In-house growth leadership at a DTC e-commerce brand doing $10M+/year.
• Has owned a revenue number and scaled paid acquisition, with Meta as core.
• Has launched and scaled at least one channel beyond Meta (Google, native or similar).

Responsibilities

• Own monthly revenue target and plan to hit it.
• Own all paid spend starting with Meta; set budgets and targets.
• Launch and scale new channels (Google Demand Gen, native).
• Scale new SKUs and product lines through acquisition.
• Lead three departments: Creative, CRO, Retention.
• Provide weekly growth reports and monthly revenue reviews.

Skills

Revenue ownership

Paid acquisition

Meta advertising

Team leadership

Direct-response

Data-driven

US Eastern overlap

Tools

Meta Ads Manager

Google Ads

CRO tools

Job description

Head of Growth (Remote, Full-Time Contractor)

Job description

We're a fast-scaling 8-figure K-beauty DTC skincare brand spending 7 figures a month on Meta. We need a Head of Growth who owns revenue. Leadership sets the target (e.g., $10M/month); you own the plan, the team, and the spend to hit it.

North star: revenue

Scope of work/deliverables

• Revenue: own the monthly revenue target and the plan to hit it
• Paid acquisition: own all paid spend, starting with Meta: budgets, targets (CAC, MER, ROAS), and the media buyers and agencies running it
• New channels: launch and scale new channels, including Google Demand Gen and native (Taboola, Outbrain, NewsBreak and similar)
• New products: scale new SKUs and product lines through acquisition, from launch to scale
• Team leadership: oversee three departments:
• • Creative: strategists and editors producing ads
  • CRO: landing pages, funnels, AOV, testing
  • Retention: email, SMS, subscriptions, LTV
• Reporting: weekly growth report and monthly revenue review with leadership

KPIs you own

• Monthly revenue vs. target
• Total ad spend and spend by channel
• Blended MER, new-customer CAC and contribution margin
• Revenue from new channels and new SKUs
• Department KPIs rolled up: creative win rate, RPV, LTV and churn

Requirements

• In-house growth leadership at a DTC e-commerce brand doing $10M+/year
• Has owned a revenue number and scaled paid acquisition, with Meta as the core channel
• Has launched and scaled at least one channel beyond Meta (Google, native or similar)
• Has managed creative, CRO and retention teams, or leaders of those teams
• Strong direct-response instincts: angles, offers, funnels
• Data-driven: lives in contribution margin, MER and cohort data
• Nice to have: beauty, skincare or wellness; experience selling to women 40+

Expectations

• First 30 days: audit acquisition, creative, CRO and retention; set baseline numbers; present a plan to hit the revenue target
• First 60 days: department goals set and tracked; first new channel in testing
• First 90 days: revenue trending toward target; a new channel or SKU scaling profitably
• Weekly report every Monday: revenue vs. target, spend, MER, department KPIs, next week's priorities
• At least 4 hours daily overlap with US Eastern time
• 30-day trial period

Compensation

• 10,000–20,000/month, based on experience
• Opportunity for a profit split based on performance