Head of Enterprise Marketing Programs

Meta; San Francisco (CA); On-site; USD 182,000 - 252,000; Full time

Job summary

Meta is seeking an experienced Enterprise Marketing Lead to shape marketing for the Meta Enterprise Platform, including Meta Business Agent, WhatsApp, and Muse Model API. You will define the go-to-market for enterprise AI solutions, aligning with product roadmaps and sales objectives.

You will build and mentor a high-performing team, drive campaigns across the funnel, track KPIs, collaborate with product, sales, partnerships, and comms, and stay ahead of AI trends to position Meta as a thought

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 12+ years in enterprise marketing for B2B software/tech.
• 4+ years in a leadership role managing teams.
• Experience integrating AI tools into GTM workflows.
• Strong communication and stakeholder influence.
• Understanding enterprise sales cycles.

Responsibilities

• Define and execute enterprise marketing strategy aligned with product roadmaps and sales objectives.
• Recruit, develop, and lead a high-performing enterprise marketing team.
• Drive campaigns across the funnel: content, demand gen, product launches, events, and sales enablement materials.
• Set KPIs, track performance, and optimize strategies with data-driven insights.
• Collaborate with product, sales, partnerships, and comms teams for consistent messaging and GTM success.
• Stay ahead on AI trends and positioning in enterprise AI marketing.

Skills

Strategic marketing leadership

B2B SaaS marketing

Team leadership

AI tools integration in GTM

Cross-functional collaboration

Data-driven decision-making

Education

Bachelor's degree in Marketing/Business

MBA or Master’s degree (preferred)

Tools

Marketing analytics tools

Job description

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for Meta Enterprise Platform, including Meta Business Agent, WhatsApp and the Muse Model API. This role requires a strategic leader with a proven track record in developing and executing comprehensive marketing strategies, building and leading teams and driving material business impact. The ideal candidate will have experience leveraging AI and messaging technologies to drive business transformation.

Head of Enterprise Marketing Programs Responsibilities

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise AI solutions, aligning with product roadmaps and sales objectives. This includes market segmentation, competitive analysis, and identifying key value propositions for various enterprise verticals
• Lead and mentor a high-performing marketing team: Recruit, develop, and manage a team of enterprise marketers. Foster a collaborative environment focused on innovation and continuous improvement
• Drive marketing initiatives across the funnel: Manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
• Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving defined targets. Optimize strategies based on data-driven insights
• Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
• Market intelligence and thought leadership: Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
• Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 12+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions
• 4+ years of experience in a leadership role, managing and developing teams
• Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth
• Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
• Demonstrated ability to integrate AI tools into GTM workflows to drive measurable impact, including agentic workflow development
• Proven communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with wide-ranging stakeholders
• Experience using marketing analytics and performance data to inform strategy and optimize campaign outcomes

Preferred Qualifications

• Experience marketing business messaging platforms, AI solutions, or similar communication technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with Meta's products and ecosystem, including ads
• MBA or Master's degree in a related field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience navigating ambiguity by defining priorities, adapting strategies, and delivering results in rapidly evolving markets

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff…

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$182,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.