Head of Education Brand & Growth

Primer; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Primer, a growing network of K-8 schools, seeks a bold marketing leader to own the brand across all campuses and channels in the United States. You will shape strategy, systems, and creative standards that scale from the flagship to local Primer communities.

You’ll build a local engine for enrollment, referrals, and campus storytelling, partnering with Growth, Admissions, and Product to ensure authentic, aspirational branding that resonates with families and educators alike.

Qualifications

• Experience marketing to parents or families with brands that feel aspirational yet accessible.
• Experience leading branding across multiple campuses or locations.
• Built a marketing function from zero to a scalable motion, not just maintenance.
• Crisp writing and editing with a defined voice and standards.
• A commitment to authentic, community-centered storytelling.

Responsibilities

• Define Primer's brand meaning for parents, educators, and communities.
• Build and scale the local marketing engine (enrollment, local social proof, referrals).
• Develop the brand operating system and enforce creative standards across channels.
• Partner with Growth, Admissions, and Product to align messaging and identity.

Skills

Marketing to families

Multi-site brand management

Brand building from zero to 1

Strong writing and editing

Authenticity and community focus

Job description

Primer, a growing network of K-8 schools, seeks a bold marketing leader to own the brand across all campuses and channels in the United States. You will shape strategy, systems, and creative standards that scale from the flagship to local Primer communities.

You’ll build a local engine for enrollment, referrals, and campus storytelling, partnering with Growth, Admissions, and Product to ensure authentic, aspirational branding that resonates with families and educators alike.