Head of Ecommerce & Digital

Talent Matters; United States; À distance; USD 105 000 - 126 000; Plein temps

Avantages offerts par ce poste

Superannuation

Bonus

Fully remote

Pet product allowance

Bereavement leave

Career progression

Résumé du poste

Talent Matters is partnering with a fast-growing pet wellness brand to appoint a Head of Ecommerce & Digital. Reporting to the Founder, you will direct digital, acquisition and retention strategies while leading a lean, agile team to drive growth across DTC and retail channels.

You will own the annual calendar, optimise CRM flows in Klaviyo, manage Shopify Plus and steer Meta ads, with a strong emphasis on brand integrity and customer trust.

Qualifications

• 2+ years at Head of Ecommerce/Digital level in a DTC brand.
• Strong knowledge of retail promotional dynamics and omni-channel environments.
• Extensive proficiency with Shopify Plus and Klaviyo.
• Proven track record driving Meta Ads strategies and paid media conversion.

Responsabilités

• Own the annual promotional, trade and communications calendar, aligning digital initiatives with retail cycles.
• Drive digital performance marketing and Meta advertising strategies.
• Oversee end-to-end CRM and customer retention, building and optimising Klaviyo flows and lifecycle journeys.
• Manage the Shopify Plus platform, monitor SEO, and use data/AI tools for reporting.
• Champion brand integrity and customer trust with high-impact campaigns and activations.
• Serve on the executive leadership team to shape business strategy and growth.
• Lead and mentor the marketing and digital team, overseeing web, content and agency partners.

Connaissances

Head of Ecommerce/Digital

Shopify Plus

Klaviyo

Meta Ads

Omni-channel

Team leadership

CRM automation

Outils

Shopify Plus

Klaviyo

Meta Ads

Description du poste

• Rapidly growing, Founder led pet wellness brand
• Remote role, to be Sydney based
• Key strategic leadership position with growth opportunities
• Salary circa $150K - $180K plus Super plus bonus

Company Overview:

Our client is a fast growing, purpose driven pet wellness brand founded by a highly regarded veterinarian. With a huge range of quality products, they have a strong ecommerce presence along with retail stockists across Australia.

They have an authentic and collaborative culture, where you will take ownership, with the ability to be strategic and also hands-on. If you are passionate about pet wellbeing and champion customer trust, then this could be the opportunity you've been seeking.

Position Overview:

Reporting to the Founder, we are seeking an exceptional Head of Ecommerce & Digital that has a genuine hunger to continue to grow this successful business. This pivotal role will direct the overarching digital, acquisition and customer retention strategies while managing a lean, agile creative and digital marketing team.

Key Responsibilities:

• Own the annual promotional, trade and communications calendar, aligning direct to consumer digital initiatives with retail partner cycles
• Drive digital performance marketing and Meta advertising strategies
• Oversee end to end CRM and customer retention, personally building and optimising advanced Klaviyo flows, automated waterfalls and segmented lifecycle journeys
• Manage the Shopify Plus platform, monitor search and SEO performance and harness modern data and internal AI tools for reporting efficiencies
• Champion brand integrity and customer trust, collaborating on high-impact creative campaigns, photo shoots and brand activations
• Serve on the executive leadership team to shape overall business strategy and commercial growth
• Lead, mentor and coordinate the marketing and digital team, overseeing customer experience, web design, social content and agency partners

To be successful in this role, you will have:

• 2+ years at Head of Ecommerce/Digital level, within a direct to consumer brand
• Strong knowledge of retail promotional dynamics and omni-channel environments alongside fast-paced digital operations
• Extensive technical and operational proficiency with Shopify Plus and Klaviyo
• Proven track record driving Meta Ads strategies and paid media conversion optimisation
• High degree of autonomy and commercial initiative, capable of running projects independently and solving problems creatively
• Hands-on approach with a willingness to delve into day to day execution without being precious
• Strong interpersonal and people-leadership capabilities

Benefits and Culture:

• $150K - $180K base salary plus superannuation
• Up to 15% annual performance bonus
• Fully remote working model, Sydney based
• Generous monthly pet product allowance including new product releases
• Dedicated pet bereavement leave
• Career progression opportunities

Candidates must have unrestricted working rights within Australia to be considered.