Head of DTC Growth

Saint Rocco's Treats; Hatfield Township (PA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses tied to performance

Job summary

Saint Rocco's Treats in Hatfield, PA is seeking a Head of DTC Growth to lead customer acquisition, retention, and revenue growth across paid, email, and Shopify channels. You will own strategy, budgets, and partnerships with agencies and Brand.

You will scale programs, run affiliate/trainer networks, manage a data-driven attribution model, and lead a small team, leveraging AI to improve outcomes and speed.

Qualifications

• 7+ years in DTC growth or ecommerce marketing
• 3+ years leading a growth function
• Proven track record scaling a consumer brand's DTC channel
• Ownership of acquisition and retention: paid social/search, email/SMS, subscriptions

Responsibilities

• Scale Trainer Program into a major acquisition channel with tracked codes and affiliates
• Run paid media on Meta and search with clear cost-per-customer targets
• Turn events and sampling into trackable online customers
• Grow revenue from existing customers via reorders, auto-ship, and win-back programs
• Own email and SMS strategy (Klaviyo) and subscriptions (SKIO)
• Own Shopify storefront, testing roadmap for pages, offers, flows, and creative
• Own attribution, CAC, and channel reporting with data-driven insights

Skills

DTC growth

Team leadership

Attribution analytics

Agency management

AI & automation

Shopify/Klaviyo

Meta Ads Manager

Tools

Shopify

Klaviyo

Meta Ads Manager

SKIO

Job description

Saint Rocco's Treats · Hatfield, PA (Hybrid) · Full-time

Head of DTC Growth

Saint Rocco's Treats · Hatfield, PA (Hybrid) · Full-time

About Saint Rocco's

Saint Rocco's Treats is a fast-growing, founder-led dog treat brand, fresh-baked in Pennsylvania and sold online and in retail. Our direct-to-consumer business is growing quickly, and we're building it into one of the leading DTC brands in the category.

The role

As Head of DTC Growth, you'll own how we find new customers, keep them, and grow what they spend with us. You'll set the strategy, build the budget plan, lead our digital ads, email/SMS, and website agencies, and own the results across a mix of acquisition channels, from paid social to programs and events. Quarterly bonuses are tied directly to DTC growth results, so strong performance is rewarded throughout the year. This is a leadership role for someone who has scaled a DTC brand before and wants to do it again, faster.

What you'll do

• Scale our Trainer Program into a major acquisition channel, with tracked codes, commissions, and recruiting that work at scale, partnering with Brand, who owns the program experience, trainer relationships, and community. Alongside it, build a growing network of affiliates, recruited and managed by you, while Brand owns the super fan community.
• Run paid media on Meta and search with our ads agency, held to a clear cost-per-customer target.
• Turn our dog sports sampling and community events into tracked, repeat online customers, with Brand and our events team running the events themselves.
• Grow revenue from existing customers through reorders, auto-ship subscriptions, and win-back programs.
• Own email and SMS strategy (Klaviyo) and subscriptions (SKIO), working with agency and consultant partners.
• Own conversion, merchandising, and product updates on our Shopify storefront, and run a testing roadmap across landing pages, offers, flows, and creative.
• Own attribution, CAC, and channel reporting so every dollar ties back to customers, shift spend when a channel runs over budget, and turn customer data (purchase behavior, segments, retention, surveys, and reviews) into insights you present at our monthly marketing review with the founders.
• Partner closely with our Head of Brand: you own the numbers, Brand owns our programs and how Saint Rocco's shows up everywhere. Together you run a shared creative testing loop. Brand has final say on anything customer-facing, and you test freely inside guardrails set in advance.
• Lead with AI and automation to work smarter and move faster, and grow the team as the channel scales.

What we're looking for

• 7+ years in DTC growth or e-commerce marketing, including 3+ years leading a growth function.
• A track record of scaling a consumer brand's DTC channel from seven to eight figures at strong annual growth.
• Hands-on ownership of both acquisition and retention: paid social and search, email and SMS, and subscriptions.
• Experience scaling referral, affiliate, ambassador, or community programs, focused on recruiting, tracked attribution, and automated payouts. Bonus if you've turned a professional community (trainers, vets, coaches, athletes) into a top source of recommendations.
• Strong command of attribution, CAC, LTV, and cohort analysis, and the ability to defend a budget with numbers.
• Experience managing agencies and leading teams.
• A genuine passion for AI and a habit of using agents and automation to do work that once required headcount.
• Fluency with Shopify, Klaviyo, Meta Ads Manager, and a subscription platform such as SKIO.

Nice to have

• Pet, food, or CPG experience, especially omnichannel (online plus retail) brands.
• Experience converting sampling, events, or in-person touchpoints into trackable online customers.
• Customer journey/lifecycle experience.
• Time at a founder-led company in a high-growth stage.

Details

• Reports to: Founders
• Location: Hybrid, Hatfield, PA
• Compensation: Competitive base salary plus quarterly performance bonuses
• Type: Full-time