Head of Digital marketing Department

Corporate Traffic Logistics; New York (NY); Remote; USD 100,000 - 130,000; Full time

Job summary

A rapidly growing PropTech company is seeking a Head of Lead Generation to oversee, optimize, and scale lead generation strategies. The ideal candidate will bring expertise in digital marketing and lead acquisition. Responsibilities include managing lead funnels and a high-performance team while ensuring optimal ROI. This role offers the opportunity to directly influence company growth and work with C-level leadership in a remote-first environment.

Benefits

Remote-first work environment

Direct collaboration with C-level executives

Opportunities for growth and innovation

Qualifications

• 5+ years of experience in lead generation, preferably in SaaS or PropTech.
• Proven success in managing large paid advertising budgets.
• Strong analytical and data-driven mindset.

Responsibilities

• Own the entire lead generation strategy and execution.
• Design and optimize lead funnels.
• Oversee internal and external lead generation teams.

Skills

Lead generation management

Digital marketing

Performance marketing

Traffic management

Team leadership

Tools

Google Ads

Facebook/Meta

LinkedIn

TikTok

YouTube

Job description

Head ofLead Generation Department— iSpeedToLead

About iSpeedToLead: Weare afast-growing PropTech marketplace revolutionizing real estate lead generation inthe U.S. market. Our platform connects agents, brokers, and investors with highly qualified leads, powered byAI-driven automation, data analytics, and marketplace dynamics. Aswescale rapidly, weare expanding our lead generation efforts toensure the highest volume and quality ofleads for our growing client base.

Job Description: The Head ofLead Generation will befully responsible for overseeing, optimizing, and scaling the lead generation engine ofiSpeedToLead. This role iscritical tothe company’s growth and revenue targets. The ideal candidate will bring amix ofhands-on expertise indigital marketing, lead acquisition, performance marketing, funnel optimization, traffic management, and team leadership. You will build and lead ahigh-performance lead generation team that delivers consistent, high-quality leads while controlling costs and maximizing ROI.

Key Responsibilities:

• Own the entire lead generation strategy and execution across multiple acquisition channels (Paid Ads, PPC, SEO, Social, Affiliates, Partnerships, Email, etc.).

• Design, implement, and continuously optimize lead funnels for maximum conversion and cost efficiency.

• Oversee and manage internal lead gen teams, external agencies, and vendor partners.

• Analyze and optimize adspend, cost per acquisition (CPA), lead quality, and lead conversion metrics.

• Build and scale outbound marketing strategies incollaboration with the outbound sales and SDR teams.

• Collaborate with the Product, AI, and Data teams toleverageAI tools for lead scoring, filtering, and qualification.

• Develop A/B testing frameworks, conversion optimization experiments, and creative testing processes.

• Report onlead generation performance toC-level management; provide clear forecasting, insights, and recommendations.

• Stay ahead ofmarket trends, new traffic sources, and emerging digital acquisition tactics.

• Recruit, coach, and develop top-performing lead generation specialists.

Requirements:

• 5+years ofexperience inlead generation, performance marketing, ordigital customer acquisition, preferably inSaaS, marketplaces, orPropTech.

• Proven success inmanaging large paid advertising budgets (Google Ads, Facebook/Meta, LinkedIn, TikTok, YouTube, and others).

• Experience managing multiple channels and building full-funnel lead generation systems.

• Strong knowledge ofattribution models, analytics, tracking, data management, and CRMintegrations.

• Hands-on experience with AI-powered adoptimization tools orwillingness toactively implementAI inlead acquisition processes.

• Strong analytical and data-driven mindset; excellent command oflead funnel metrics.

• Exceptional leadership and cross-functional collaboration skills.

• Ability tothrive inafast-paced, rapidly scaling startup environment.

• Experience inreal estate, PropTech, orhigh-ticket lead generation markets isstrongly preferred.

Success Criteria (First 3-6-12months):

First 3months:

• Conduct full audit ofexisting lead generation channels, funnel performance, cost structure, and lead quality.

• Deliver actionable recommendations and begin implementing quick-win optimizations.

• Build strong alignment with Sales, Product, Data, and AIteams.

By6months:

• Launch new acquisition channels and optimize existing ones for improved volume and lead quality.

• Lower cost per qualified lead by15-20% while maintaining lead volume.

• Deliver consistent high-quality lead pipeline aligned with sales growth targets.

By12months:

• Fully own and operate ascalable lead generation machine with multiple predictable acquisition channels.

• Build and lead afully functional, data-driven lead generation team.

• Deliver measurable growth inplatform revenue directly tied tolead generation improvements.

• Implement AI-enhanced lead filtering, scoring, and predictive targeting models.

Why Join iSpeedToLead:

• Join one ofthe fastest growing PropTech marketplaces inthe U.S. real estate industry.

• Have full ownership ofthe entire lead generation machine powering company growth.

• Work directly with C-level leadership and cross-functional product and AIteams.

• Operate atthe intersection ofmarketing innovation, AIadoption, and high-growth SaaS marketplace dynamics.

• Remote-first, globally distributed team with ambitious growth targets.