Head of Digital Health Media - East Coast Remote

Veradigm; Boston (MA); Remote; USD 140,000 - 180,000; Full time

Job summary

A leading health technology company in Boston is seeking a visionary Head of Digital Health Media to lead digital media initiatives for their Life Sciences division. The role involves designing cutting-edge marketing strategies, overseeing product innovation, and ensuring compliance with industry regulations. Ideal candidates have 10+ years of experience in healthcare marketing, a strong leadership background, and a solid understanding of healthcare systems. This position offers an opportunity to shape digital engagement in healthcare.

Qualifications

• 10+ years of experience in digital media, healthcare marketing, or life sciences.
• Deep understanding of healthcare provider workflows and regulatory frameworks.
• Experience in building and scaling digital media products or platforms.

Responsibilities

• Lead a digital health media team to design digital marketing strategies.
• Oversee the creation of digital media products and collaborate with teams.
• Establish KPIs and frameworks to measure campaign effectiveness.

Skills

Leadership in digital media

Healthcare marketing knowledge

Data-driven decision making

Excellent communication skills

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree preferred

Tools

EHR systems

Digital marketing platforms

Job description

Welcome to Veradigm, where our Mission is transforming health, insightfully. Join the Veradigm team and help solve many of today's healthcare challenges being addressed by biopharma, health plans, healthcare providers, health technology partners, and the patients they serve.

At Veradigm, our primary focus is on harnessing the power of research, analytics, and artificial intelligence (AI) to develop scalable data-driven solutions that bring significant value to all healthcare stakeholders. Together, we can transform healthcare and enable smarter care for millions of people.

Veradigm Life Science

The Veradigm Network is well-positioned to address the unique needs of Life Sciences customers. By leveraging the Veradigm Network, research data and associated insights become both an output of care delivery, as well as additional knowledge to improve quality of care, a true virtuous cycle.

Our portfolio of solutions provides insights using real-world data directly sourced from the Veradigm Network. These solutions can help Life Sciences customers discover timely, actionable real-world evidence to improve patient experience and outcomes, and demonstrate how their products can benefit appropriate patient populations.

Head of Digital Health Media

Veradigm is seeking a visionary and strategic Head of Digital Health Media to lead the development, execution, and optimization of digital media initiatives that support our Life Sciences division. This role will be responsible for driving innovation in digital health engagement, leveraging Veradigm's vast data assets and provider network to deliver targeted, measurable, and compliant media solutions to life sciences clients.

Key Responsibilities

• Lead a digital health media team that partners with pharmaceutical companies and agency stakeholders to design and deploy cutting-edge digital marketing strategies.
• Define and execute the digital media strategy aligned with Life Sciences business goals.
• Lead cross-functional teams to deliver integrated media campaigns across EHR, point-of-care, and digital platforms.

Product Innovation & Development

• Oversee the creation and enhancement of digital media products, including programmatic advertising, content syndication, and in-EHR messaging.
• Collaborate with product, data science, and engineering teams to build scalable media solutions.

Client Engagement & Growth

• Partner with pharmaceutical, biotech, and medical device companies to design media strategies that drive HCP and patient engagement.
• Present media solutions to clients, ensuring alignment with regulatory standards and measurable ROI.

Performance & Analytics

• Establish KPIs and reporting frameworks to measure campaign effectiveness.
• Use data-driven insights to optimize media performance and inform future strategy.

Compliance & Governance

• Ensure all media activities comply with HIPAA, FDA, and industry regulations.
• Maintain high standards of data privacy and ethical marketing practices.

Operations and Reporting

• Manage lead and team of Ad Operations responsible for client initiation and ad insertion
• Monitor and manage reporting across direct and programmatic activities

Qualifications

• Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree preferred).
• 10+ years of experience in digital media, healthcare marketing, or life sciences.
• Proven leadership in building and scaling digital media products or platforms.
• Deep understanding of healthcare provider workflows, EHR systems, and regulatory frameworks.
• Strong analytical skills and experience with media performance metrics.
• Excellent communication and client-facing skills.

Preferred Experience

• Experience with point-of-care media or EHR-integrated advertising.
• Familiarity with Veradigm's ecosystem or similar health IT platforms.
• Background in working with pharmaceutical brand teams or agency partners.

Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network.

Veradigm's policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category.