Head of Digital Distribution

Brown & Brown; Daytona Beach (FL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health Benefits: Medical/Rx, Dental, Vision

401k

Paid Time Off

Job summary

Brown & Brown is looking for a Head of Digital Distribution to lead the strategy and delivery of digital products in Daytona Beach, Atlanta, or Nashville. This role involves overseeing the digital sales funnels and improving conversion rates through data-driven approaches. The ideal candidate will have over 12 years of experience in digital product management with proven success in the insurance industry, focusing on customer-centric designs and agile methodologies. Competitive health and financial benefits are offered.

Qualifications

• 12+ years in digital product management with leadership roles.
• Proven success in building and scaling digital products for online sales.
• Deep understanding of digital product lifecycle and agile methodologies.

Responsibilities

• Define and execute the digital product strategy for online distribution.
• Drive improvements in conversion rates through UX optimization.
• Lead the end-to-end product lifecycle using agile methodologies.

Skills

Digital product management

Leadership experience

Digital transformation

API ecosystems

UX/UI principles

Insurance industry experience

Job description

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Brown & Brown is seeking a Head of Digital Distribution to join our growing team. This role can be located in one of our hub locations in Atlanta, Nashville, or Daytona Beach.

The Head of Digital Distribution is responsible for defining and leading the strategy, design, and delivery of digital products that enable the online distribution of insurance and low-touch servicing of clients.

This role is accountable for building scalable, customer‑centric digital journeys that drive new business growth, improve conversion, and reduce servicing cost‑to‑serve. The individual will lead a team of product managers and work cross‑functionally with sales, broking, engineering, data, and operations to deliver end‑to‑end digital experiences across the insurance lifecycle.

How You Will Contribute

• Define and execute the digital product strategy for online distribution, embedded insurance, and customer self‑service
• Drive a shift from broker‑led to hybrid and digital‑first distribution models where relevant
• Own end‑to‑end digital sales funnels, from acquisition through quote, bind, and onboarding
• Drive improvements in conversion rates through UX optimization, pricing transparency, and journey simplification
• Leverage data and experimentation (A/B testing) to continuously optimize performance
• Develop and scale digital servicing capabilities (e.g., policy changes, renewals, claims FNOL, document access)
• Reduce manual intervention and cost‑to‑serve through automation and intuitive customer journeys
• Ensure seamless integration between digital and broker‑assisted channels
• Lead the end‑to‑end product lifecycle (discovery, design, build, launch, iterate)
• Define and prioritize product roadmaps aligned to commercial outcomes
• Work closely with engineering and design teams using agile methodologies
• Enable integration with carrier APIs, digital trading platforms, and third‑party ecosystems
• Support embedded insurance and partnership‑led distribution models
• Ensure products are scalable, modular, and aligned to enterprise architecture
• Embed data, analytics, and customer insights into all product decisions
• Define and track product KPIs (conversion, CAC, retention, NPS, cost‑to‑serve)
• Partner with data science and BI teams to enable personalization and intelligent journeys
• Champion customer‑centric design and best‑in‑class digital experiences
• Ensure journeys are simple, intuitive, and aligned to customer needs across segments
• Balance regulatory requirements with seamless user experience
• Build and lead a high‑performing team of digital product managers

Skills And Experience To Be Successful

• 12+ years in digital product management, with significant leadership experience
• Proven track record of building and scaling digital products for online sales & self‑service
• Demonstrated success in driving digital transformation and commercial outcomes
• Deep understanding of digital product lifecycle and agile delivery methodologies
• Experience with digital distribution models (direct‑to‑consumer, embedded, platform‑based)
• Familiarity with API ecosystems, digital trading platforms, and modern architectures
• Strong understanding of UX/UI principles and conversion optimization techniques
• Experience in the insurance industry, including risk, and regulatory considerations preferred.

Teammate Benefits & Total Well-Being

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.

The Power To Be Yourself

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.