Head of Digital Analytics & Site Strategy

Macy's; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Merchandise discounts

Performance‑based incentives

Annual merit review

Employee Assistance Program with ment­

Tuition reimbursement

Job summary

Macy’s is seeking a Director, Site Analytics to lead analytics for our e-commerce and digital retail efforts. You will shape the future metrics and analysis frameworks, embedding customer insights into the digital business dialogue and partnering with cross‑functional teams to drive data‑driven decisions.

The role requires strong storytelling with data, executive communication, and hands‑on leadership of analytics tools. Core skills include Adobe Analytics, SQL, Python, Tableau or Power BI.

Qualifications

• Bachelor’s degree; MBA preferred.
• Minimum 7 years in analytics, with e-commerce/retail experience.
• Experience leading cross‑functional analytics programs.
• Proven ability to translate data into business strategy.

Responsibilities

• Develop data-driven strategy to optimize Macy’s website and online sales.
• Lead a team of data analysts and guide data-driven decisions.
• Collaborate with marketing, merchandising, and IT to integrate insights.
• Establish and track KPIs for site initiatives.
• Prioritize analytics roadmap with data engineering.
• Evaluate new analytics tools for fit within the analytics ecosystem.
• Provide thought leadership and communicate insights to partners.

Skills

Analytics Leadership

Analytical Skills

Retail Business Acumen

Visionary Thinking

Collaboration

Interpersonal Communication

Project Management

Data Utilization Skills

Technical Expertise

Attention to Detail

Prioritization Skills

Ownership Mentality

Education

Bachelor's degree

MBA preferred

Tools

Adobe Analytics

SQL

Python

SAS

R

Tableau

Power BI

Job description

Macy’s is seeking a Director, Site Analytics to lead analytics for our e-commerce and digital retail efforts. You will shape the future metrics and analysis frameworks, embedding customer insights into the digital business dialogue and partnering with cross‑functional teams to drive data‑driven decisions.

The role requires strong storytelling with data, executive communication, and hands‑on leadership of analytics tools. Core skills include Adobe Analytics, SQL, Python, Tableau or Power BI.