Head of Design

Exchange Life; United States; Remote; USD 21,000 - 30,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Exchange Life, a dynamic DTC ecommerce brand, seeks a Lead Graphic Designer to own commercial design from concept to final execution. This senior, hands-on role requires strong taste and the ability to lead others, not just create tickets.

You’ll develop product imagery, packaging, ad creatives, and AI-generated visuals across our ecommerce brands. You will review teammates' work and raise the brand’s visual quality with bold typography and composition.

Qualifications

• Strong ecommerce or commercial product design experience.
• Portfolio with product-focused work, not logos.
• Excellent visual judgment, composition, typography, and attention to detail.
• Strong AI image-generation and editing skills.
• Experience creating AI product/lifestyle imagery.
• Strong text-in-image skills.
• Ability to independently solve design problems.
• Experience reviewing other designers and giving feedback.
• Proactive, able to suggest improvements without being told.

Responsibilities

• Create and improve visual work across ecommerce brands.
• Produce product imagery for PDPs, packshots, and lifestyle creatives.
• Design packaging.
• Occasional Meta and static ad creatives.
• AI-generated product and lifestyle imagery.
• Text-in-image creatives with strong typography and composition.
• Review work from other designers and provide actionable feedback.
• Maintain and raise the overall visual quality of the brand.
• Design and lead; explain improvements and mentor others.

Skills

Ecommerce design

Product-focused portfolio

Typography & composition

AI image-generation/editing

Feedback & mentorship

Independent problem solving

Proactive improvements

Tools

Figma

Image retouching workflows

Job description

Lead Graphic Designer (DTC / Ecommerce)

Pay: $15/hour + performance bonuses (monthly earnings can be doubled with bonuses).

We’re looking for an experienced, all-round design lead who we can trust with almost any design problem, from product imagery and packaging to advertising creatives and reviewing the work of other designers.

This is a senior, hands‑on role for someone with strong commercial taste who can take ownership rather than simply wait for design tickets and instructions.

What You’ll Own

You’ll be responsible for creating and improving visual work across our ecommerce brands, including:

• Product imagery for PDPs, packshots, and lifestyle creatives
• Packaging design
• Occasional Meta and static advertising creatives
• AI-generated product and lifestyle imagery
• Text-in-image creatives with strong typography and composition
• Reviewing work from other designers and providing clear, actionable feedback
• Maintaining and raising the overall visual quality of the brand

You’ll both design and lead. We want someone who can spot when something isn't good enough, explain why, and help turn it into something better.

Who We’re Looking For

You should have:

• Strong experience in ecommerce or commercial product design
• A portfolio demonstrating product-focused work, not primarily logos or branding projects
• Excellent visual judgment, composition, typography, and attention to detail
• Strong AI image-generation and editing skills
• Experience creating convincing AI product/lifestyle imagery
• Strong text-in-image skills
• The ability to independently solve design problems
• Experience reviewing other designers' work and giving useful feedback
• A proactive approach. You should be comfortable suggesting improvements instead of waiting to be told exactly what to do.

Nice to Have

• Agency or design studio experience
• DTC ecommerce experience
• Experience with jewelry, gifts, pet products, or other physical consumer products
• Strong Figma skillsAdvanced image compositing and retouching workflows
• Experience designing high-converting ecommerce product pages or ad creatives

What This Role Is Not

This is not a basic graphic designer position and we're not looking for someone who primarily creates logos.

We need someone capable of owning commercial design work from concept through final execution and helping other designers improve their output.

Compensation

$15/hour + performance bonuses.

Strong performance is rewarded significantly, and monthly earnings can be doubled with bonuses.

We care more about the quality and commercial relevance of your work than the number of years you've been designing.