Head of Design

Best Friend Finance; San Francisco (CA); On-site; USD 167,000 - 223,000; Full time

Benefits offered by this job

Equity

Token incentives

Health benefits

Direct founder access

Job summary

Best Friend Finance is seeking a Head of Design in San Francisco to lead product and brand design for UglyCash and Reserve projects. You will own decisions from early workflows to polished interfaces, shaping both product experiences and visual identity.

You’ll work directly with founders and engineers, driving design systems, typography, and AI-assisted prototyping to accelerate exploration and execution. A hands-on, decisive designer will thrive here.

Qualifications

• Product thinker who ships and focuses on user needs.
• Strong craft in interactions, typography, and details.
• Ability to evolve visual identity and design systems.
• Experience turning complex ideas into simple experiences.

Responsibilities

• Own product design from concept to polished interfaces.
• Evolve brand identity and design system across projects.
• Collaborate with founders and engineers to ship decisions quickly.
• Show ownership of shipped work and a strong portfolio.

Skills

Product thinking

Brand design

Typography & UI craft

Design systems

AI prototyping

Independent work

Tools

Figma

Adobe Creative Suite

Job description

What we’re building

Our purpose is to increase economic opportunity and make better money.

UGLYCASH is the financial home for people earning on the internet: creators, freelancers, remote workers, and entrepreneurs whose banks weren’t built for how they earn. Starting in Latin America, we’ve reached $5M+ in revenue run rate and 32,000+ monthly active customers in 22 months.

Reserve is building better money, including the money UGLYCASH customers already hold and use. Together, we’re rethinking both the financial experience and the money behind it.

The role

We’re looking for a Head of Design with the taste and range to lead brand.

You’ll work directly with the founders, engineers, and one other designer across UGLYCASH and Reserve. We’re lean. This is a role for someone who wants to make decisions and do the work, not build a team before getting started.

Product design is the core of the role. You’ll help decide what’s worth building, turn complex financial ideas into simple experiences, and own the details from early flows and prototypes to polished interfaces, implementation, and iteration.

Your ownership also extends to brand: evolving our visual identities, design systems, and how both projects show up in the world. We see product and brand as one experience, not separate disciplines.

Who you are

• A product thinker who ships. You understand the customer, question the brief, and help shape the solution. Your portfolio shows real products and the decisions behind them, not just beautiful screens.
• Strong taste, serious craft. You care about interactions, typography, and the smallest details. You can make something easy to use without making it look like everything else.
• Resourceful and independent; you can prioritize, work through ambiguity, and deliver with little support. You know when to explore and when to ship.
• AI-native in practice. You use AI to accelerate exploration, prototyping, and execution, and you’re curious about how it can change the experiences we build.

We care more about your work, judgment, and what you personally built than titles or years of experience.

• $15,000–$20,000/month + equity + token incentives + health benefits
• You’ll have direct founder access and real influence over what we build, how it works, and what it stands for. There are already tens of thousands of people using it. There’s still a lot worth inventing.
• Show us work you’ve shipped, what you personally owned, and a product decision you’re proud of.