Founding Designer: Brand & Product Leadership

Reserve; San Francisco (CA); On-site; USD 167,000 - 223,000; Full time

Benefits offered by this job

Equity

Token incentives

Health benefits

Direct founder access

Job summary

Reserve is seeking a founding designer to lead product design and brand for UGLYCASH and Reserve. You’ll work directly with the founders, engineers, and one other designer across two projects.

You’ll decide what to build, translate complex financial ideas into simple experiences, and own details from early flows to polished interfaces and implementation. You’ll shape the brand, evolve visual identities, and maintain a unified product-brand experience across initiatives.

Qualifications

• Portfolio showing real products and the decisions behind them.
• Ability to ship and own end-to-end design work.
• Comfort with ambiguity and ownership mindset.
• Experience shaping brand and design systems.

Responsibilities

• Own product design from early flows and prototypes to polished interfaces.
• Own brand, evolving visual identities and design systems for both projects.
• Decide what’s worth building and drive UX decisions with founders and engineers.
• Collaborate with founders and a second designer to deliver cohesive experiences.

Skills

Product thinker

Portfolio

Design craft

Independence

AI-driven design

Design systems

Job description

Reserve is seeking a founding designer to lead product design and brand for UGLYCASH and Reserve. You’ll work directly with the founders, engineers, and one other designer across two projects.

You’ll decide what to build, translate complex financial ideas into simple experiences, and own details from early flows to polished interfaces and implementation. You’ll shape the brand, evolve visual identities, and maintain a unified product-brand experience across initiatives.