Head of Design

BettingJobs; New York (NY); On-site; USD 180,000 - 270,000; Full time

Job summary

BettingJobs is seeking a Head of Design to lead and elevate the creative function across multiple brands and platforms in the iGaming space.

The role demands senior leadership with a strong background in brand, graphic, and digital design within gaming or entertainment brands. You will shape the product’s visual identity, mentor design teams, and collaborate across product, marketing, and CRM to drive premium experiences.

Qualifications

• Proven experience in a senior creative leadership role such as Head of Design or similar.
• Mobile Gaming experience is a must.
• Strong portfolio showcasing premium visual design, gamification systems, digital product experiences, and performance-driven creative.
• Deep understanding of player psychology, engagement loops, loyalty systems, gamification, and retention mechanics.
• Experience leading and managing design or creative teams in fast-paced environments.
• Strong cross-functional collaboration and stakeholder management skills.
• Experience within sweepstakes casinos, sportsbook, crypto casino, or related gaming sectors is particularly attractive.
• Familiarity with crypto and Web3 ecosystems is a plus.

Responsibilities

• Define and lead the overall creative vision, visual identity, and design standards across the product and player experience.
• Elevate the visual layer of the app to create a more premium, collectible, rewarding, and game-like experience.
• Own the design direction for key engagement and monetisation surfaces.
• Establish and maintain a cohesive visual language across product, CRM, marketing, social, VIP, and acquisition channels.
• Collaborate closely with product, marketing, CRM, and development teams to create engaging player experiences.
• Lead and mentor designers while raising the overall quality bar for creative output.
• Use player behaviour and performance data to optimise engagement, retention, and conversion journeys.
• Benchmark against leading gaming, entertainment, and iGaming brands to continuously improve creative standards and innovation.

Skills

Senior leadership

Mobile gaming

Premium visual design

Cross-functional collaboration

Stakeholder management

Job description

BettingJobs is working with a fast-growing iGaming operator looking to hire a Head of Design to lead and elevate their creative function across multiple brands and platforms.

This is a senior leadership role for someone with a strong background in brand, graphic, and digital design within iGaming, betting, gaming, or entertainment-led brands.

Responsibilities

• Define and lead the overall creative vision, visual identity, and design standards across the product and player experience.
• Elevate the visual layer of the app to create a more premium, collectible, rewarding, and game-like experience.
• Own the design direction for key engagement and monetisation surfaces.
• Establish and maintain a cohesive visual language across product, CRM, marketing, social, VIP, and acquisition channels.
• Collaborate closely with product, marketing, CRM, and development teams to create engaging player experiences.
• Lead and mentor designers while raising the overall quality bar for creative output.
• Use player behaviour and performance data to optimise engagement, retention, and conversion journeys.
• Benchmark against leading gaming, entertainment, and iGaming brands to continuously improve creative standards and innovation.

Requirements

• Proven experience in a senior creative leadership role such as Head of Design, Head of Product Design, Head of UX or similar.
• Mobile Gaming experience is a must
• Strong portfolio showcasing premium visual design, gamification systems, digital product experiences, and performance-driven creative.
• Deep understanding of player psychology, engagement loops, loyalty systems, gamification, and retention mechanics.
• Experience creating polished, highly engaging consumer experiences with strong visual appeal and reward-driven design.
• Experience leading and managing design or creative teams in fast-paced environments.
• Strong cross-functional collaboration and stakeholder management skills.
• Experience within sweepstakes casinos, sportsbook, crypto casino, or related gaming sectors is particularly attractive.
• Familiarity with crypto and Web3 ecosystems is a plus.