Head of Dental Practice Marketing

Stardentalpartners; Town of Texas (WI); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Head of Dental Practice Marketing to spearhead innovative marketing strategies. This role is pivotal in enhancing patient attraction and retention while optimizing marketing spend. As a key member of the leadership team, you will collaborate across departments and engage with C-suite executives and private equity partners. The ideal candidate will bring extensive experience in multi-site healthcare marketing, a strong understanding of branding, and a data-driven approach to decision-making. This is an exciting opportunity to make a significant impact in a growing organization that values collaboration and innovation.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k Plan

Paid Time Off (PTO)

Qualifications

• 8+ years of marketing experience in multi-site healthcare or retail.
• Strong proficiency in data analysis and marketing strategies.

Responsibilities

• Lead branding initiatives and marketing strategies for dental practices.
• Collaborate with leadership and oversee marketing budgets and campaigns.

Skills

Marketing Strategy

Data Analysis

Brand Management

Cross-functional Collaboration

Contract Negotiation

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Public Relations

Tools

Microsoft Office Suite

Google Analytics

Job description

Overview

Star Dental Partners is currently seeking a Head of Dental Practice Marketing to lead the marketing function across the organization. The Head of Dental Practice Marketing will focus on increasing patient attraction and retention, optimizing spend, and scaling the department as the organization grows. As a critical member of the leadership team, the Head of Dental Practice Marketing will cross-collaborate with all support center departments and have regular interaction with C-Suite colleagues and our private equity partners.

Highly competitive compensation and standard full-time benefits will be provided including medical, dental, vision, life insurance, ample PTO, 401k, etc.

Apply today to join our highly collaborative team of dedicated professionals.

Responsibilities

• Creates and executes innovative and strategic branding initiatives representing individual dental brands and delivering significant business impact.
• Advocates for brand marketing investments that create sustainable marketing impact and business growth.
• Utilizes data to recommend effective strategies for KPI improvement.
• Collaborates with cross-functional leaders and interacts directly with partner dentists, operational team members, C-suite leadership, and private equity partners.
• Oversees all advertising and promotional activities for the organization.
• Provides oversight and recommendations for the department’s operating budget.
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Negotiates contracts for services needed to execute marketing strategy.
• Plans and implements web-based marketing strategies and campaigns.
• Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
• Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
• Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.
• Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s sites.
• Cross collaborates with support center teams to develop branding messages.
• Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
• Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
• Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
• Develops and distributes materials related to sales, training, and marketing.
• Creates and executes corporate communications and branding in various online and print platforms.
• Oversees the development and maintenance of all websites, including ease of navigation and clarity of information; ensures that all content is current, relevant, and consistent with branding.
• Identifies and capitalizes on opportunities to promote and positively represent the organization through internal and external communication and events.
• Leads and grows a team of marketing professionals, supporting department strategic plans and development.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or Public Relations preferred.
• Minimum eight (8) years of multi-site healthcare or retail related marketing experience required, dental experience preferred.
• Proficient with Microsoft Office Suite and Google Analytics.
• Ability to maintain a full-time employment schedule of approximately 40 hours per week; extended hours may be requested or required.
• Candidates local to Plano, TX 75024 preferred.

Practice Description

Star Dental Partners

Support Center Headquarters – Plano, TX

Star Dental Partners (SDP) is a private equity backed Dental Support Organization that acquires private practice dental office throughout the Southeastern United States and provides industry proven non-clinical support services to our dentist partners. Specifically, the SDP team assists dentists with payables and cash management, revenue cycle collections and payor relationships, inventory management, payroll administration, human resources, marketing, recruiting, and back-office management. With the benefits of scale and experience from professional management, partner dentists and their staff are free to focus their attention on the clinical side of the business.

Tyree & D'Angelo Partners (TDP) is a Chicago-based private equity investment firm that makes control ownership investments in, and partners with, lower middle market businesses with the goal of creating meaningful value for all involved. TDP is currently investing out of its second fund and has approximately $1B of equity capital under management. TDP has significant experience investing in healthcare, consumer, and business services businesses and has completed almost 500 investment partnerships in its history.

Equal Employment Opportunity

Star Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.