Senior Manager - PPC

Teramind; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Teramind seeks a results-driven Head of Demand Generation to enhance pipeline growth through effective PPC strategies. Candidates should excel in managing comprehensive multi-channel demand generation programs and possess a strong analytical background to drive success in a remote, innovative environment.

Benefits

High-quality health benefits

Retirement Plan with employer match

Career-growth opportunities

Flexible Time Off and Paid Time Off benefits

Professional development budget

Qualifications

• 7+ years in B2B demand generation.
• Hands-on expertise in PPC campaign management.
• Experience with marketing automation and CRM tools.

Responsibilities

• Own and execute demand generation programs focused on PPC.
• Build and optimize PPC campaigns across various platforms.
• Analyze and optimize each stage of the marketing funnel.

Skills

PPC Campaign Management

Analytical Skills

Account-Based Marketing (ABM)

Job description

About Teramind
Teramind is the leading platform for user behavior analytics, serving multiple use cases from insider risk mitigation to business process optimization. With our comprehensive suite of solutions, organizations gain unprecedented visibility into user activities while enhancing security, optimizing productivity, and ensuring compliance.Trusted by Fortune 500 companies and businesses of all sizes across industries, our innovative platform helps organizations protect sensitive data, maximize workforce performance, and create safer, more efficient digital workplaces. Through real-time monitoring and advanced analytics, we enable businesses to safeguard their most sensitive information while optimizing employee productivity in both in-office and remote work environments.


Our Core Values
At Teramind, our values drive everything we do. We embrace innovation as a fundamental principle, constantly pushing boundaries to improve our products, streamline processes, and enhance customer experiences. We foster resourcefulness by empowering our team members with the autonomy and confidence to solve problems independently while providing collaborative support when needed. As a globally inclusive organization, we celebrate diversity and create an adaptable work culture where respect and collaboration thrive across our international teams. Above all, we are committed to excellence, delivering the highest quality in every aspect of our work and consistently exceeding expectations in service to our clients and each other.

As we accelerate our shift to the corporate market, we're seeking a hands-on, results-driven Head of Demand Generation to drive qualified pipeline and revenue growth—by building, managing, and optimizing high-impact PPC and integrated demand gen campaigns.

What You'll Do:

• Own and Execute Demand Generation:
• Develop, launch, and manage multi-channel demand generation programs with a strong focus on PPC (Google, LinkedIn), driving enterprise trials, demos, and sales opportunities
• Hands-On PPC Campaign Management:
• Personally build, optimize, and scale PPC campaigns—owning everything from keyword research and ad copywriting to bid strategy, landing page testing, and conversion tracking
• Implement best practices in campaign structure, negative keywords, A/B testing, and audience segmentation to maximize ROI and pipeline growth
• Full-Funnel Optimization:
• Analyze and optimize every stage of the funnel, from first click to closed deal, using data-driven insights to improve lead quality, conversion rates, and cost efficiency
• Develop targeted Account-Based Marketing (ABM) strategies for high-value enterprise accounts, leveraging PPC and other digital channels for personalized outreach
• Cross-Functional Collaboration:
• Work closely with Product Marketing, Content, and Sales to align messaging, offers, and targeting with our enterprise and product-led growth strategy
• Reporting & Insights:
• Build dashboards, track KPIs (CPL, CAC, pipeline contribution), and deliver clear, actionable insights to leadership for continuous improvement and strategic scaling

About Teramind
Teramind is the leading platform for user behavior analytics, serving multiple use cases from insider risk mitigation to business process optimization. With our comprehensive suite of solutions, organizations gain unprecedented visibility into user activities while enhancing security, optimizing productivity, and ensuring compliance.Trusted by Fortune 500 companies and businesses of all sizes across industries, our innovative platform helps organizations protect sensitive data, maximize workforce performance, and create safer, more efficient digital workplaces. Through real-time monitoring and advanced analytics, we enable businesses to safeguard their most sensitive information while optimizing employee productivity in both in-office and remote work environments.


Our Core Values
At Teramind, our values drive everything we do. We embrace innovation as a fundamental principle, constantly pushing boundaries to improve our products, streamline processes, and enhance customer experiences. We foster resourcefulness by empowering our team members with the autonomy and confidence to solve problems independently while providing collaborative support when needed. As a globally inclusive organization, we celebrate diversity and create an adaptable work culture where respect and collaboration thrive across our international teams. Above all, we are committed to excellence, delivering the highest quality in every aspect of our work and consistently exceeding expectations in service to our clients and each other.

As we accelerate our shift to the corporate market, we're seeking a hands-on, results-driven Head of Demand Generation to drive qualified pipeline and revenue growth—by building, managing, and optimizing high-impact PPC and integrated demand gen campaigns.

What You'll Do:

• Own and Execute Demand Generation:
• Develop, launch, and manage multi-channel demand generation programs with a strong focus on PPC (Google, LinkedIn), driving enterprise trials, demos, and sales opportunities
• Hands-On PPC Campaign Management:
• Personally build, optimize, and scale PPC campaigns—owning everything from keyword research and ad copywriting to bid strategy, landing page testing, and conversion tracking
• Implement best practices in campaign structure, negative keywords, A/B testing, and audience segmentation to maximize ROI and pipeline growth
• Full-Funnel Optimization:
• Analyze and optimize every stage of the funnel, from first click to closed deal, using data-driven insights to improve lead quality, conversion rates, and cost efficiency
• ABM & Personalization:
• Develop targeted Account-Based Marketing (ABM) strategies for high-value enterprise accounts, leveraging PPC and other digital channels for personalized outreach
• Cross-Functional Collaboration:
• Work closely with Product Marketing, Content, and Sales to align messaging, offers, and targeting with our enterprise and product-led growth strategy
• Reporting & Insights:
• Build dashboards, track KPIs (CPL, CAC, pipeline contribution), and deliver clear, actionable insights to leadership for continuous improvement and strategic scaling

Requirements

• 7+ years in B2B demand generation, with deep, hands-on expertise in building and managing PPC campaigns at scale (preferably in SaaS/cybersecurity/enterprise tech)
• Proven success driving pipeline and revenue growth from enterprise accounts via paid search and paid social
• Mastery of Google Ads, LinkedIn Ads, Bing, and programmatic platforms; strong skills in keyword research, ad copywriting, and landing page optimization
• Analytical mindset; fluent in campaign analytics, attribution, and reporting
• Experience with ABM, marketing automation, and CRM tools. (HubSpot a big plus.)
• Native-level English communication skills
• Self-starter, highly collaborative, and passionate about experimentation and continuous learning

Benefits

This is a remote job. Work from anywhere! We're a global, distributed team looking for the finest talent. We've been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.

At Teramind, we're a collaborative, forward-thinking team where new ideas come to life, experience is valued and talent is incubated.

• High-quality health benefits
• Retirement Plan with employer match
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits
• Professional development budget

About our recruitment process

We don't expect a perfect fit for every requirement we've outlined. If you can see yourself contributing to the team, we want to hear your story.

You can expect up to 3 interviews. In some scenarios, we're able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.


All roles require reference and background checks

Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Primary and Secondary Education

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