Demand Generation & Marketing Ops Manager

EnsoData, Inc.; United States; Hybrid; USD 135,000 - 140,000; Full time

Benefits offered by this job

Stock options

Health insurance

Paid time off

401k

Job summary

EnsoData, Inc. is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize multi-channel programs for our SaMD solutions, with a flexible work setup in the United States.

You will own HubSpot and CRM workflows, drive inbound and outbound campaigns, manage website content, SEO, paid media, and demand generation across healthcare providers. The role requires 5+ years in B2B healthcare marketing, strong writing and analytics, and the ability to work with vendors and

Qualifications

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Comfortable making copy and basic layout edits in existing InDesign and Canva templates.
• Experience with website management, SEO, and content production.
• Experience managing marketing vendors and working with creative agencies and freelancers.
• Excellent writing, project management, and analytical skills.
• Comfortable working in a fast-paced, small-team, high-ownership environment.

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments.
• Track, analyze, and report on funnel performance and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, newsletters, product announcements, and nurture sequences.
• Use WordPress/Elementor to manage company website and landing pages in partnership with external agencies.
• Manage paid media, including Google Ads and sponsored content in sleep industry publications.
• Lead SEO strategy for clinician- and patient-facing content, including keyword research and on-page optimization.
• Produce marketing content and collateral (blogs, white papers, case studies, one-pagers, videos) and manage webinars/events.
• Support field events and trade shows with booth materials and lead follow-up.
• Oversee social media, editorial calendar, and performance reporting.
• Support PR by distributing press releases and tracking coverage.
• Manage marketing operations vendors and work with design agencies on assets and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Skills

HubSpot

Demand generation

Marketing ops

Content creation

SEO

Google Ads

Website mgmt

Analytics

Vendor mgmt

Copy editing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

WordPress/Elementor

Google Ads

Canva

InDesign

Job description

Hi, I'm Bobby, the Chief Commercial Officer (CCO) at EnsoData! We are looking for a new team member who is passionate about making healthcare better.

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for our software as a medical device (SaMD) solutions. This position offers a flexible work environment, competitive salary range of $135,000 - $140,000, stock options, plus benefits such as paid time off, healthcare insurance, and more.

The Role

This role manages day-to-day marketing execution including HubSpot, multi-channel campaigns, (email, social, paid), content creation, webinars and virtual events, inbound leads, and marketing vendors. It also supports field events, trade shows, and PR. The ideal candidate will have an understanding of B2B marketing principles, demand generation, marketing automation, and execution across the entire marketing and sales lifecycle, and a track record of driving revenue growth.

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments: sleep centers, health systems, and IDNs.
• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and nurture and lifecycle sequences.
• Use WordPress/Elementor to manage and update the company website (landing pages, site structure, performance, and analytics) in partnership with external web design/development agencies.
• Manage paid media, including Google Ads and sponsored content in sleep industry trade publications.
• Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and performance reporting.
• Produce marketing content and collateral from approved messaging and creative briefs (blog posts, white papers, case studies, one-pagers, videos, and presentations), and maintain the commercial library. Manage webinars and virtual events, including planning, promotion, hosting, and follow-up.
• Support field events and trade shows, such as SLEEP and other sleep medicine, DME, and primary care events with booth materials, lead capture, and post-event follow-up.
• Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.
• Support PR by publishing and distributing press releases, sharing coverage on social channels, and tracking results.
• Manage content and marketing operations vendors (such as freelance writers, video editors, HubSpot consultants, and web developers) and work with design agencies on campaign assets, including briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

This is what we need in our new team member:

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Comfortable making copy and basic layout edits in existing InDesign and Canva templates.
• Experience with website management, SEO, and content production.
• Experience managing marketing vendors and working with creative agencies and freelancers.
• Excellent writing, project management, and analytical skills.
• Comfortable working in a fast-paced, small-team, high-ownership environment.

Preferred qualifications:

• Experience in sleep medicine or HST is a strong plus.
• Familiarity with marketing to clinicians, DME providers, sleep centers, IDTFs, or health systems.
• Experience with paid search (Google Ads) and trade publication advertising in B2B healthcare.
• Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).
• Basic proficiency web analytics (GA4).
• Beyond basic template edits, strong design skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and video editing in Premiere are a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

EnsoData

EnsoData strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring and managing sleep studies. This results in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine, from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer’s.

Company Culture

How do we do this? https://www.ensodata.com/blog/why-the-pineapple/

• Make Healthcare Better - is passionate about moving healthcare to a better place for everyone everywhere
• Put Customers First - delights customers by working closely with them to support their initiatives
• Be a Great Teammate - spreads the good vibes and is a joy to work with; also understands the value of helping one's teammates
• Gets $#!t Done - bias toward action and intrinsically motivated to go above and beyond; demonstrates the ability to work autonomously as well as across teams
• We also practice a Focus on Quality and look for teammates who don't cut corners and demonstrate integrity and attention to detail

The benefits package includes, but is not limited to, the following:

Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime. In case you didn't know, Madison has consistently been ranked as one of the top places to live in the US (businessinsider.com, money.com, livability.com)!

Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.

Paid time off options - we want our employees to rest, recharge, and feel better.

Stock options - we want team members to feel ownership in the organization. When EnsoData does well, you do well.

401k to help people invest in the future.

Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)

To learn more about our ongoing commitment to diversity, see our updated website here.

Note: this role is based in the continental United States and currently EnsoData is unable to support sponsorships so candidates must be legally eligible to work and reside in the United States now and in the future.

Equal Employment Opportunity

EnsoData is proud to be an Equal Employment Opportunity employer. We do not discriminate against, nor do we tolerate unlawful harassment against, team members or any other covered persons on any basis of race, color, protective hairstyles, national, social, or ethnic origin, gender, pregnancy, childbirth, gender orientation, identity or expression, sexual, relationship, or romantic orientation, marital, civil union or domestic partnership status, family or parental status, age, protected veteran status, arrest record, expunged or sealed convictions, criminal history, source of income, credit history, housing status, physical, mental, or sensory disability, medical condition, genetic information, religion, or any other status protected by the laws or regulations in the locations where we operate.

We value, celebrate, and support diversity, inclusion, and our differences. We are committed to providing a safe work environment and a company culture of mutual respect where equal employment opportunities are available to all applicants and teammates. We seek to recruit, hire, and retain the most talented people from a diverse candidate pool. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, intersectional individuals, foreign-born residents, and veterans to apply. We have a deep conviction that diversity and inclusion among our teams, our communities, and our physical and virtual workplaces is vital to the success of EnsoData’s mission to improve healthcare access, outcomes, and affordability for patients and communities everywhere globally.