Head of Demand Gen

Clarify; Seattle (WA); Hybrid; USD 190,000 - 230,000; Full time

Benefits offered by this job

Stock options

4-year vesting

Parental leave

Hybrid work

Job summary

Clarify is building the AI-native CRM and seeks a senior Head of Demand Gen to scale pipeline from Series A to Series B. You’ll own where pipeline comes from, how it grows, and lead the marketing team as we expand.

This hands-on role at a ~27-person company will set the strategy, run demand gen programs end-to-end, manage budget/headcount, and collaborate with sales on ICPs and attribution to turn pipeline into revenue.

Qualifications

• You're a senior demand gen leader who scaled B2B SaaS pipeline from Series A to Series B.
• You've led a marketing team and grown programs, budget and headcount.
• You've owned a pipeline number at leadership level and set strategy behind it.
• You're hands-on and comfortable in a ~27-person company.
• You're fluent with AI-native GTM tooling (Clay, automation, enrichment, reporting).

Responsibilities

• Own Clarify's demand gen and pipeline strategy, the pipeline model behind it, and the number, and report every week on what's working
• Decide the channel mix across outbound, paid, events, partners and product‑led motions, and where each dollar goes
• Lead our demand gen programs end to end and cut what doesn't pay off
• Lead and develop our existing marketing team, and scale budget and headcount as programs prove out
• Partner with sales on ICP, messaging, qualification and attribution so pipeline turns into revenue
• Work with our founders on positioning and the big bets for the next 12 months
• Stay hands‑on: dig into the data, write the plan, and launch programs yourself when that's fastest

Skills

Demand generation

Team leadership

B2B SaaS

Metrics & attribution

Data-driven planning

Clay

Marketing automation

Tools

Clay

Automation

Enrichment

Reporting

Job description

Location: Seattle, in our Pioneer Square office three days a week

About Clarify

Clarify is building the AI-native CRM — a platform designed from the ground up for how modern go-to-market teams actually work. We raised $22.5M and assembled a team of ~27 people who believe the CRM category is overdue for a complete rethink: less manual data entry, smarter automation, and AI that actually understands your pipeline.

We're early and moving fast. The work you do here will directly shape how we grow.

About the Role

Teams that see Clarify want it. Our constraint is getting in front of more of the right buyers, and pipeline is the biggest lever on our next stage of growth. We're looking for a senior Head of Demand Gen: a demand gen leader who has scaled pipeline from Series A to Series B, has led marketing, and knows how to do it again.

Demand gen comes first: you'll own where our pipeline comes from, how we invest to grow it, and the plan that gets us to our next stage. You'll lead our marketing team, run our demand gen programs, decide where budget and headcount go, and build the team as we scale, with the scope to grow into leading all of marketing. You'll work closely with our founders and sales leadership. At ~27 people this is still a hands‑on role: you'll set the strategy and roll up your sleeves to make it work.

What you'll do

• Own Clarify's demand gen and pipeline strategy, the pipeline model behind it, and the number, and report every week on what's working

• Decide the channel mix across outbound, paid, events, partners and product‑led motions, and where each dollar goes

• Lead our demand gen programs end to end and cut what doesn't pay off

• Lead and develop our existing marketing team, and scale budget and headcount as programs prove out

• Partner with sales on ICP, messaging, qualification and attribution so pipeline turns into revenue

• Work with our founders on positioning and the big bets for the next 12 months

• Stay hands‑on: dig into the data, write the plan, and launch programs yourself when that's fastest

Your background

• You're a senior demand gen leader: you've scaled demand gen at a B2B SaaS company from Series A to Series B (or beyond), and can point to the pipeline and revenue you drove

• You've led a marketing team: hired, managed and grown people while scaling programs, budget and headcount

• You've owned a pipeline number at the leadership level and set the strategy behind it

• You're still hands‑on and happy to do the work at a ~27-person company

• You're fluent with modern, AI-native GTM tooling (Clay, automation, enrichment, your own reporting)

• You write and communicate clearly and turn what you hear from customers and sales into sharp positioning

• Bonus: You've marketed to sales, RevOps or GTM teams

• Bonus: You've run both product‑led and sales‑led motions

Compensation and Benefits

We offer a base salary range of $190,000-$230,000 depending on level and location, benchmarked against market data for startups our size, plus competitive stock options with standard 4-year vesting and a 1-year cliff. Benefits include fully covered medical, dental, and vision for you (50% for dependents), a 401(k) with company match, flexible time off, and generous parental leave. We bring the full team together 2–3 times a year for offsites.

Our Seattle-based employees work from our Pioneer Square office three days a week.

Clarify is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building an inclusive team and encourage candidates from all backgrounds to apply.