Head of Demand Engine

PVH (Tommy Hilfiger/Calvin Klein); United States; Hybrid; USD 180,000 - 280,000; Full time

Job summary

Notion is seeking a Head of Demand Engine to build and scale the company’s pipeline by turning product stories and market opportunities into integrated programs across channels. You’ll lead a team spanning demand programs and digital demand with a path to expand into partner marketing, working with Product Marketing and Field Marketing.

This senior leadership role has AMER and global scope, defining testing, measurement, and ROI standards while collaborating with Sales and executive leadership.

Qualifications

• Track record of building and scaling B2B demand programs.
• Strong judgment to select high-impact campaigns.
• Deep digital demand experience across paid, email, web, webinars.
• Testing mindset; turn learnings into repeatable programs.
• Comfort with data: attribution, forecasting, ROI.
• Executive presence; partner with Sales and leadership.
• Experience leading teams in fast-moving environments.

Responsibilities

• Own demand programs strategy, calendar, and rhythm.
• Turn product stories and market opportunities into scalable programs.
• Build high-velocity testing practice.
• Define audiences, offers, and coordination with paid strategy.
• Lead digital demand across webinars, email, web, and nurture.
• Collaborate with Marketing Ops, RevOps on ROI and reporting.
• Partner with Enterprise Product Marketing and Field Marketing on strategy.
• Help build account-based marketing and partner marketing.
• Be a trusted partner to Sales and exec leadership.
• Hire, coach, and lead a strong team.

Skills

Demand programs

Digital demand

Testing mindset

Analytics

Leadership

Cross-functional collaboration

Job description

Who We Are

Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn't to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business's system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life's work.

About the Role

Notion is looking for a Head of Demand Engine to build the engine that turns our best product stories, customer proof, and market opportunities into scaled pipeline. You'll lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels. You'll partner closely with Product Marketing on audience and offer strategy, with Performance Marketing on paid execution, and with Field Marketing & Events on the moments that benefit from in-person activation.

This is a senior leadership role with both AMER and global scope. You'll help set the global standard for how Notion plans, runs, tests, and measures demand programs, while learning from strong regional teams and making the best ideas repeatable across markets. You'll lead a growing team spanning demand programs and digital demand, with room to expand into areas like partner marketing over time.

This is a build job as much as a run job. We're looking for someone with real taste who can spot a strong idea, turn it into a sharp program, and build a repeatable engine around what works. You should care about quality and craft, but also love testing, data, systems, and execution. The opportunity is to modernize demand generation at one of the companies defining how teams work with AI.

This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We're looking for someone who's excited to work alongside the team during those days.

What You'll Do

• Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.


• Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.


• Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.


• Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.


• Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.


• Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.


• Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.


• Help build our muscle in account-based marketing and partner marketing as those motions develop.


• Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.


• Hire, coach, and lead a strong team across demand programs and digital demand.

What You'll Need

• A track record of building and scaling B2B demand programs that create qualified pipeline.


• Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.


• Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.


• A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.


• Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.


• Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.


• Experience leading and developing strong teams in a fast-moving environment.


• Experience operating across regions, or genuine curiosity and appetite to build globally.


• Comfort with ambiguity. This model is still being written, and you'll help write it.

Nice to Haves

• Experience building account-based marketing programs.


• Experience wit