Head of Data and Insight - Marketing & Fundraising

British Red Cross; United States; Hybrid; USD 91,000 - 112,000; Full time

Benefits offered by this job

Flexible working

Holidays

Pension Scheme

Recognition Platform

Discounts

Wellbeing Support

Learning & Development

Will Writing Service

Death in Service

Cycle2Work

Job summary

British Red Cross is seeking a visionary Head of Data & Insight – Marketing & Fundraising to lead automation, analytics and insight, driving sustainable income growth and compelling data storytelling that underpins donor engagement.

In this senior role you will set the data strategy, build a capability roadmap, align projects with budgets, and partner with senior leaders to transform evidence into strategic action across campaigns.

Qualifications

• Experience leading data and insight teams in marketing/fundraising contexts.
• Proven ability to translate data into strategic action and donor growth.
• Strong leadership and collaboration with senior stakeholders.

Responsibilities

• Lead development and delivery of the marketing and fundraising data strategy.
• Define capability roadmap and prioritise projects and budgets.
• Guide analytics, automation, and responsible AI initiatives to improve performance.
• Bridge data landscapes with storytelling to empower decision makers.
• Partner with senior leaders to drive evidence-based investment decisions.

Skills

Data strategy

Leadership

Stakeholder engagement

Analytics

Automation

Storytelling with data

Job description

Head of Data & Insight – Marketing & Fundraising
Location: UK Flexible (working in our London office a few times each month)
Salary: up to £75,784 per annum
Hours: 35 per week (typically Mon - Fri, but willing to consider flexibility)
Permanent Contract

Are you a visionary leader ready to transform data into real-world impact? The British Red Cross is looking for a Head of Data & Insight to pioneer our marketing and fundraising data strategy. In this crucial role, you’ll lead the charge on automation, analytics, and insight to drive sustainable income growth. Bridging the gap between complex data landscapes and powerful storytelling you’ll significantly boost donor engagement.

Can you inspire teams to embrace evidence-based decision-making? We need your expertise to represent our directorate's needs on a wider organizational scale. Join us and shape how data fuels our vital humanitarian mission.

What does a day in the life of our Head of Data & Insight – Marketing & Fundraising look like?

You’ll lead the development and delivery of the definitive marketing and fundraising data and insight strategy, ensuring it aligns closely with the wider British Red Cross data strategy. Providing strategic leadership across the function, you’ll shape and deliver a capability roadmap, oversee the prioritisation of projects and resources, and manage investment within agreed budgets. Working closely with senior stakeholders across the organisation, you’ll use your influence to challenge constructively, build consensus, and champion the value of data and insight in driving effective decision-making and performance. Through this leadership, you’ll strengthen organisational capability and help deliver sustainable growth.

Shaping the future of humanitarian impact, you’ll lead our cutting‑edge marketing technology and automation change programme. You’ll define an ambitious vision for how analytics, automation, and responsible AI can revolutionize our fundraising performance. By breaking down data silos, you’ll seamlessly connect audience, activity, and income metrics to fuel evidence‑based decisions. Your leadership will directly empower creative teams to automate manual processes and focus on high‑value strategic work.

You’ll unlock the true power of our data by transforming complex performance metrics into compelling narratives for growth. Your expertise will connect marketing spend directly to supporter outcomes, giving leaders the clarity needed to make definitive, evidence‑based decisions. By spearheading robust approaches to predictive forecasting, attribution, and lifetime value, you will confidently guide strategic investments across all fundraising channels.

Leading and inspiring a multidisciplinary Data & Insight function, you’ll build an inclusive, high‑performing culture that embeds robust data quality, ethics, and responsible AI into our everyday decisions. You’ll establish a proactive, consultative business‑partnering model that seamlessly balances immediate organisational needs with our long‑term strategic fundraising priorities. By championing data literacy across Marketing & Fundraising, you’ll empower colleagues to confidently interpret evidence, while ensuring our directorate’s voice directly shapes the wider British Red Cross data landscape.

If you can lead with data storytelling that demystifies evidence, sparks shared understanding, and drives urgent humanitarian action then this is the role for you!

To be a successful Head of Data & Insight – Marketing & Fundraising you’ll have experience of:

• Leading multidisciplinary functions: Set data strategy, manage budgets, and align capability roadmaps across competing priorities.
• Partnering with senior leaders: Translate complex evidence into strategic action and influence executive decision‑making.
• Driving technology transformation: Shape organizational change, modernise operating models, and embed new ways of working.
• Optimising marketing and fundraising performance: Assess ROI across a complex portfolio to deliver credible investment recommendations.
• Connecting data and AI systems: Integrate modern data platforms, CRM, and marketing technology to drive advanced measurement and attribution.
• Crafting compelling strategic narratives: Demystify technical concepts and complex analysis to engage and challenge decision‑makers.

Interested? Closing date for applications is 23.59 on Sunday 29th November 2026. First interviews expected to take place w/c 7th December 2026.

In return for your commitment and expertise, you’ll get:

• Flexible working:Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays:36 days annual leave (including bank holidays) plus the option to buy extra leave.
• Pension Scheme:Up to 6% contributory pension.
• Recognition Platform:Managers can reward great work with retail vouchers.
• Discounts:Discounts through our Reward Gateway, Blue Light Card, Tickets for Good, and more.
• Wellbeing Support:Peer Supporters, CiC (EAP) & Headspace App.
• Learning & Development: A range of career and learning opportunities.
• Will Writing Service: Access to a free will writing service.
• Death in Service: A tax‑free lump sum paid to your beneficiary in the event of your death.
• Cycle2Work:Lease a bicycle through the scheme.

We are proud to be a Disability Confident and Carers Confident employer. We are dedicated to building an inclusive, equitable and wellbeing-focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.

Together, we are the world's emergency responders