Head of CRO & Funnels

The Feed Media; United States; On-site; USD 85,000 - 140,000; Full time

Job summary

The Feed Media, a growth agency, seeks a data-driven marketer to own post-registration funnels, show-rate systems, and post-webinar monetization. You’ll optimize landing pages, automate reminders, and drive revenue through strategic upsells across platforms like GoHighLevel, beehiiv, and SamCart.

You’ll work with our founder and teams to run launches, document SOPs, and keep data attribution clean across multiple tools while reporting on key metrics and optimizing cash flow.

Qualifications

• 3+ years building and running webinar or VSL funnels for info products, coaching or high-ticket education.
• Owned show rate, conversion and cash collected, with real numbers to walk us through a funnel you fixed.
• Hands-on with GoHighLevel, Typeform and email platforms; you build automations and pages yourself.
• Comfortable building with AI tools: Lovable, Vercel, Claude, Manus or similar; ship a page or workflow quickly.
• Experience managing setters or sales support with scripts and targets.
• Strong direct-response copywriter for pages, emails and SMS.

Responsibilities

• Build and improve the registration funnel: landing pages, forms, post-registration pages and VIP upsell.
• Drive show rate with SMS and email reminders; retarget registrants and manage webinar delivery.
• Monetize after webinar with downsells, replay offers and diverse payment options.
• Own the ascension path: move Accelerator buyers into high-ticket coaching via automation.
• Own data: keep attribution clean across tools and report metrics after each webinar.
• Run launches and document processes; maintain SOPs and launch checklists in Notion.

Skills

Webinar funnels

Direct-response copywriting

Show rate optimization

Data analysis

Automation build

Tools

GoHighLevel

Typeform

beehiiv

Lovable

Vercel

Claude

Manus

Supabase

SamCart

Klarna

Meta Ads

Notion

Job description

What this role is

The Feed Media is a growth agency for newsletter brands, personal brands and e-commerce companies. We work with clients like Arnold Schwarzenegger, Tyler Denk (founder @ beehiiv), The Points Guy and Jesse Pujji.

We also run our own education business: a 4-week Newsletter Accelerator and a high-ticket coaching program for founders, sold through webinar funnels. We’ve worked with 800+ founders.

You’ll own everything that happens after someone registers: the pages, automations, show-rate system, setters, post-webinar offers and the path into our coaching program. Your goal is to turn more registrants into buyers and more buyers into high-ticket clients, and to report on every step.

You’ll work directly with our founder, who writes the offers and runs the webinars, plus our paid media team, editors and community team.

What you’ll do

01. Build and improve the registration funnel

Own landing pages, qualification forms, post-registration pages and the VIP upsell. Ship pages fast in Lovable and Vercel, run qualification through Typeform, and test headlines, offers and price points to lift registration and VIP conversion.

02. Drive show rate

Run the SMS and email reminder system in GoHighLevel and beehiiv, plus retargeting to registrants. Manage webinar delivery in Zoom Webinars. Hire, train and manage setters with clear scripts and SOPs.

03. Monetize after the webinar

Run downsells, replay offers and payment options through SamCart and Klarna. Find the mix that improves cash collected without hurting conversion.

04. Own the ascension path

Move Accelerator buyers into our high-ticket coaching program through automations, applications and a dedicated webinar funnel.

05. Own the data

Keep attribution clean across Meta, GoHighLevel, beehiiv, Supabase and our payment tools. Send a report after every webinar covering cost per registrant, show rate, conversion, ROAS on cash and contract value, and what you’re changing next.

06. Run launches and document everything

Own the launch checklist for every webinar and cohort in Notion. Keep SOPs current so any launch can run without you in the room.

Who we’re hiring

• 3+ years building and running webinar or VSL funnels for an info product, coaching or high-ticket education business
• You’ve owned show rate, conversion and cash collected, and can walk us through a funnel you fixed with real numbers
• Hands-on with GoHighLevel, Typeform and email platforms (beehiiv a plus). You build automations and pages yourself
• Comfortable building with AI tools: Lovable, Vercel, Claude, Manus or similar. You can ship a page or a workflow the same day without waiting on a developer
• You’ve managed setters or sales support and held them to scripts and targets
• Strong direct-response copywriter for pages, emails and SMS
• Comfortable with messy data. You can reconcile numbers across 3 tools and know which one to trust
• Available US Eastern business hours, including some weekend webinars
• Bonus: experience running Meta ads or managing creative production (scripts, editors, designers)
• Bonus: experience with Supabase, SamCart or Zoom Webinars

Our stack

GoHighLevel, beehiiv, Typeform, Lovable, Vercel, Supabase, Zoom Webinars, SamCart, Klarna, Meta Ads, Notion, Claude, Manus

Compensation

• $85K-$140K USD base, depending on experience, plus profit share in the business.