Head of Content, Senior Creative Director

apply; Roseland (NJ); Hybrid; USD 170,000 - 210,000; Full time

Job summary

ADP is seeking a Head of Content, Senior Creative Director to lead creative excellence, narrative consistency, and content standards for a new centralized, video-centric unified content engine that drives deep engagement and business results.

This leader will ensure ADP’s content is produced at speed and scale, with a clear point of view, strong storytelling, visual consistency, and unmistakable brand quality across video, social, performance content, executive storytelling, and content

Qualifications

• 12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, or digital content.
• Proven experience leading creatives for large brands, agencies, studios, or social-first teams.
• Strong portfolio showing video-first storytelling and brand systems.
• Excellent communication, presentation, and feedback skills.

Responsibilities

• Define the creative vision for ADP’s video-centric content engine.
• Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
• Translate brand and business strategy into compelling creative direction; maintain consistency across channels.
• Partner with cross-functional teams to shape ideas into high-performing content.

Skills

Creative leadership

Video storytelling

Brand systems

Job description

ADP is seeking a Head of Content, Senior Creative Director to lead creative excellence, narrative consistency, and content standards for a new centralized, video-centric unified content engine that drives deep engagement and business results

This leader will ensure ADP’s content is not only produced at greater speed and scale, but also shows up with a clear point of view, strong storytelling, visual consistency, and unmistakable brand quality. The Creative Director will guide the creative expression of ADP’s brand across video, social, performance content, executive storytelling, campaign extensions, and content franchises.

Success in this role means building a creative system that raises the quality of the work while enabling the organization to move faster.

Key Responsibilities:

• Define the creative vision for ADP’s video-centric content engine.
• Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
• Translate brand and business strategy into compelling creative direction.
• Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.

Creative Vision & Narrative Consistency

• Define the creative vision for ADP’s video-centric content engine.
• Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
• Translate brand and business strategy into compelling creative direction.
• Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.

Content Quality & Creative Standards

• Establish creative standards for video, motion, graphics, copy, thumbnails, templates, and social formats.
• Review and guide creative work from concept through final delivery.
• Ensure content is modern, platform-native, emotionally resonant, and commercially relevant.
• Balance brand craft with the speed required in a high-volume content environment.

Creative Leadership & Team Partnership

• Partner with Content Strategists, Producers, Developers, Editors, Designers, and Social teams to shape ideas into high-performing, emotive content that defies typical B2B narratives
• Provide creative feedback that improves work without slowing delivery.
• Build repeatable creative frameworks, franchises, and templates.
• Partner with Brand, Product Marketing, Communications, Demand Generation, and Sales to ensure content supports enterprise priorities.

Performance-Informed Creative

• Use analytics, audience insights, and content performance data to sharpen future creative.
• Identify which formats, narratives, hooks, and visual systems are working.
• Partner with Growth and Media teams to adapt creative for performance video and paid social.
• Continuously evolve the creative system based on what audiences engage with.

Qualifications:

• 12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, advertising, or digital content.
• Proven experience leading creative for large brands, agencies, content studios, or social-first teams.
• Strong portfolio demonstrating video-first storytelling, campaign creative, social content, and brand systems.
• Strong understanding of narrative, visual identity, social platforms, performance creative, and content formats.
• Experience leading creatives and influencing cross-functional stakeholders.
• Ability to balance creative excellence with speed, scale, and business impact.
• Strong communication, presentation, and feedback skills.

Preferred Qualifications:

• Experience in B2B, enterprise technology, SaaS, HCM, payroll, HR technology, financial services, or professional services.
• Experience building or leading an internal content studio or creative pod.
• Experience with performance video, paid social, executive content, and campaign extensions.
• Familiarity with AI-enabled creative tools and scalable content workflows.

What Success Looks Like:

• ADP’s content has a clearer creative standard and more consistent narrative expression.
• The Content Pod produces work that is faster, stronger, and more recognizable.
• Creative frameworks and templates improve quality without slowing production.
• Video-first content strengthens brand growth and audience engagement.
• Teams know what “great” looks like and can repeat it at scale.

You’ll love working here because:

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Belong by joining one of nine Business Resource Groups to connect globally with networks and allies who share common interests and experiences.
• Grow your career in an agile, fast-paced environment with plenty of opportunities to progress.
• Continuously learn through ongoing training, development, and mentorship opportunities.
• Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
• Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another.
• Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.
• Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.

What are you waiting for?

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