Head of Content Marketing - Los Angeles - Full Time - Remote

Cantina, Inc.; Los Angeles (CA); A distancia; USD 225.000 - 300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Company equity

401(k) retirement plan

Lifestyle spending account

Complimentary lunch and snacks

One Medical membership

Descripción de la vacante

Cantina is seeking a Head of Content to build the Cantina Labs content operation, spanning 75+ niches. You’ll recruit and lead a network of 100 content producers and video editors, shape briefs, and launch high-production, viral social content.

You’ll define multichannel strategies, work with product teams to integrate new features, and track metrics like reach and signups to drive continuous iteration.

Formación

• Proven track record in producing viral social content.
• Experience managing a 100+ creator network.
• Strong writing, briefs, and storytelling skills.
• Hands-on video editing and motion graphics.
• Ability to work across diverse niches.

Responsabilidades

• Define multichannel content strategy focused on viral formats.
• Recruit, oversee, and coordinate 100 content producers and editors.
• Turn product features into tutorials, series, and showcases.
• Write briefs, scripts, and example videos; contribute to edits.
• Build AI generation and production workflows.

Conocimientos

Viral content creation

Talent recruitment

Team leadership

Storytelling/writing

Video editing

AI-native production

Multichannel strategy

Workflow management

Descripción del empleo

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Our bots are lifelike, social creatures that can interact wherever people are online—across voice, video, and text. Create yourself, imagine someone new, or choose from thousands of characters to share infinitely scalable, personalized content and seamless group chat.

If you’re excited about how AI can shape creativity and social interaction, come help us build what’s next.

About the role

Cantina is looking for a Head of Content to build the content operation that brings Cantina Labs to life across 75+ niche content areas. Cantina Labs lets everyday people make high-production-value, character-driven videos with no special technical skills.

You’ll recruit and lead a network of 100 content producers and video editors making great social content at serious volume. You’ll pitch the concept, write the brief, make the first version, and bring in the people who can take it much further.

What you'll do

• Define our multichannel social content strategy, with a particular focus on viral content on X and formats built for each additional platform.
• Turn new features and core product use cases into launches, tutorials, showcases, recurring series, and content people share because it’s entertaining.
• Build a content program across 75+ niches: find the right creators, understand the audience, develop the formats, and keep the work specific to each community.
• Recruit and manage a team of 100 content producers and video editors, supported by strong creative leads, clear briefs, and a production system that keeps everyone moving.
• Stay hands-on: pitch ideas daily, write scripts and briefs, make example videos, and jump into edits when something needs a stronger hook or a better ending.
• Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration.
• Partner with product to showcase new capabilities and bring creator feedback into product development.
• Track reach, retention, shares, product visits, signups, and activation to learn what gets attention and what gets people creating.

What you'll bring

• Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers.
• Ability to recruit and manage a large (20+ person) creator operation.
• A track record of viral content, especially on X, and an understanding of the platform’s culture and how video, copy, and conversation work together.
• Excellent taste: you can spot a great concept early and explain exactly why an almost-good piece isn’t there yet.
• Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.
• The ability to work across very different niches without making everything sound or look the same.
• Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence.

Compensation

The anticipated annual base salary range for this role is between $225,000-$300,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
  • 15 PTO days
  • 10 sick days
  • 15 company holidays
  • 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like
• Complimentary lunch and snacks for in-office employees
• One Medical membership, and more!