Head of Content

cantina.com; Los Angeles (CA); Sur place; USD 225 000 - 300 000; Plein temps

Avantages offerts par ce poste

Equity in Cantina

Health insurance

PTO 42 days

Company holidays

Parental leave

401(k)

Lifestyle spending account

Lunch & snacks

One Medical

Résumé du poste

Cantina in Los Angeles is seeking a Head of Content to build a scalable content operation for Cantina Labs across 75+ niche areas. You’ll recruit and lead a network of 100 content producers and video editors, shaping briefs and assembling teams to produce high-production-value, character-driven videos at pace.

You’ll own multichannel strategy with a focus on viral content on X, turn new features into launches, and partner with product to translate creator feedback into product improvements.

Qualifications

• Experience building and running high-output social content teams with 100,000+ followers.
• Ability to recruit and manage a large (20+ person) creator operation.
• Proven viral content, especially on X, and understanding of its culture and formats.
• Excellent taste: can spot a great concept early and explain why it works.
• Strong writing and storytelling across briefs, scripts, and social copy.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.

Responsabilités

• Define multichannel social content strategy with focus on viral content on X.
• Turn new features into launches, tutorials, showcases, and recurring series.
• Build a content program across 75+ niches and manage creator network.
• Recruit and manage a team of 100 content producers and editors.
• Write scripts and briefs, pitch ideas, and assist with edits as needed.
• Develop workflows for AI generation, editing, review, publishing, and iteration.
• Partner with product to translate creator feedback into product updates.
• Track reach, retention, shares, product visits, signups, and activation.

Connaissances

Viral content strategy

Lead large teams

Writing and storytelling

Video editing

AI-native production workflows

Multichannel strategy

Production calendar discipline

Creator operation management

Outils

Video editing software

Motion graphics tools

Description du poste

About Cantina

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Our bots are lifelike, social creatures that can interact wherever people are online—across voice, video, and text. Create yourself, imagine someone new, or choose from thousands of characters to share infinitely scalable, personalized content and seamless group chat.

If you’re excited about how AI can shape creativity and social interaction, come help us build what’s next.

About the Role

Cantina is looking for a Head of Content to build the content operation that brings Cantina Labs to life across 75+ niche content areas. Cantina Labs lets everyday people make high-production-value, character-driven videos with no special technical skills.

You’ll recruit and lead a network of 100 content producers and video editors making great social content at serious volume. You’ll pitch the concept, write the brief, make the first version, and bring in the people who can take it much further.

What You’ll Do

• Define our multichannel social content strategy, with a particular focus on viral content on X and formats built for each additional platform.
• Turn new features and core product use cases into launches, tutorials, showcases, recurring series, and content people share because it’s entertaining.
• Build a content program across 75+ niches: find the right creators, understand the audience, develop the formats, and keep the work specific to each community.
• Recruit and manage a team of 100 content producers and video editors, supported by strong creative leads, clear briefs, and a production system that keeps everyone moving.
• Stay hands-on: pitch ideas daily, write scripts and briefs, make example videos, and jump into edits when something needs a stronger hook or a better ending.
• Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration.
• Partner with product to showcase new capabilities and bring creator feedback into product development.
• Track reach, retention, shares, product visits, signups, and activation to learn what gets attention and what gets people creating.

What You’ll Bring

• Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers.
• Ability to recruit and manage a large (20+ person) creator operation.
• A track record of viral content, especially on X, and an understanding of the platform’s culture and how video, copy, and conversation work together.
• Excellent taste: you can spot a great concept early and explain exactly why an almost-good piece isn’t there yet.
• Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.
• The ability to work across very different niches without making everything sound or look the same.
• Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence.

Compensation

The anticipated annual base salary range for this role is between $225,000-$300,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
• 15 PTO days
• 10 sick days
• 15 company holidays
• 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like
• Complimentary lunch and snacks for in-office employees
• One Medical membership, and more!