Head of Communications & Media Strategy

America's Test Kitchen, LP.; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Culinary Media Group is seeking a Director of Communications to shape and lead the brands’ media narrative for America’s Test Kitchen, Food52, and future acquisitions. Based in Brooklyn, NY, you will oversee a wide range of public relations activities, from strategy to executive communications and spokesperson duties.

You will build strong media relationships across national, local, and trade press, craft compelling stories, manage a team, and collaborate with marketing to position ATK and

Qualifications

• 8-10 years of experience in communications and media/public relations.
• Experience as a manager and the owner of a communications strategy.
• Proven success building and fostering relationships with the media.
• Strong analytical skills to measure the value of media placements.

Responsibilities

• Formulate a communications strategy that raises visibility and brand perception for ATK and Food52.
• Manage all media interactions across TV, digital and print platforms.
• Develop and maintain media contacts network across national, local and trade press.
• Craft storylines and identify themes supporting business goals.
• Strengthen media profiles for on-screen talent and secure strategic appearances.
• Write and edit press releases, briefing docs, and messaging for internal communications.
• Serve as the primary communications spokesperson.
• Identify opportunities for management and content teams to tell ATK and Food52 stories in target media outlets.
• Monitor press coverage and compile clip packages of competitor placements.

Skills

Media relations

Communications strategy

TV/print/digital PR

Relationship building

Team management

Story pitching

Analytics/measurement

Food communications

Verbal/written skills

Job description

Culinary Media Group is seeking a Director of Communications to shape and lead the brands’ media narrative for America’s Test Kitchen, Food52, and future acquisitions. Based in Brooklyn, NY, you will oversee a wide range of public relations activities, from strategy to executive communications and spokesperson duties.

You will build strong media relationships across national, local, and trade press, craft compelling stories, manage a team, and collaborate with marketing to position ATK and