Head of Communications, B2B

Booking Holdings (NASDAQ: BKNG); New York (NY); Hybrid; USD 192,000 - 288,000; Full time

Benefits offered by this job

Tuition reimbursement

Fitness reimbursement

Discounts

Job summary

Booking Holdings (NASDAQ: BKNG) is seeking a strategic Head of Communications, B2B to define and lead the global B2B communications function. This leadership role will shape messaging, governance, and channels to support growth, partner engagement and organizational transformation across regions.

You will collaborate with Marketing, Commercial, Product, and Brand leaders to ensure communications enable business objectives while aligning with enterprise priorities.

Qualifications

• Ability to translate complex business priorities into clear communication strategies.
• Strong writing and narrative development skills for diverse audiences.
• Experience working across international markets and media landscapes.
• Proven ability to influence senior leadership and navigate matrixed organizations.
• Builder mindset with ability to scale communications capabilities.
• Understanding of how communications supports business growth and GTM priorities.
• Knowledge of e‑commerce, B2B, technology, AI, and travel industries.

Responsibilities

• Define and Drive the B2B Communications Strategy, Narrative & Positioning: establish purpose, narrative and messaging aligned to business objectives.
• Lead External Media Engagement: manage global media relationships and proactive storytelling.
• Elevate Executive Thought Leadership: advise CEO and senior leaders on positioning and speaking strategy.
• Drive Internal Engagement: design strategy and oversee internal B2B communications globally.
• Establish the B2B Communications Capability from the Ground Up: build channels, governance, partnerships and measurement.
• Ensure Global Alignment & Collaboration: align with enterprise priorities and branding.

Skills

Strategic insight

Storytelling

Global experience

Stakeholder management

Agility builder mindset

Commercial acumen

Industry knowledge

Media relations

Team leadership

Job description

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Our platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Our mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings.

This role is eligible for our hybrid work model: Two days in-office.

The Head of Communications, B2B will define, build and lead the global communications function for Booking Holdings’ future, more connected B2B organization. Reporting to the Head of B2B Marketing, this role owns the communications strategy, operating model and governance supporting the organization’s B2B business goals, ensuring communications is a strategic enabler of commercial growth, partner engagement and organizational transformation. The Head of Communications will oversee both external and internal communication to strengthen the company’s B2B reputation, and drive awareness and engagement among partners, media, and employees globally. The role will own media strategy and execution as well as executive thought leadership focused on strategic partners. This includes developing speaker platforms and shaping B2B media partnership and sponsorship approaches across all key geographies.

As the senior communications advisor to the B2B Leadership Team, the Head of Communications will influence strategic business decisions, organizational change and go-to‑market priorities. This is a formative leadership role responsible for creating a new global communications capability from the ground up, including strategy, governance, channels, measurement, operating processes and team development. The role partners closely with B2B Marketing, Commercial, Product, Corporate Communications and Brand leaders to ensure communications supports business objectives while remaining aligned with Booking Holdings' enterprise priorities, standards and messaging.

In this role you will get to:

• Define and Drive the B2B Communications Strategy, Narrative & Positioning: Establish the organization’s purpose, narrative and messaging focused on tech leadership and partner‑centric solutions, while ensuring communications supports long‑term business and commercial objectives.
• Lead External Media Engagement: Build and oversee a global external communications program, including managing global media relationships across trade, business, and tech media, leading proactive storytelling, issues and reputation management.
• Elevate Executive Thought Leadership: Act as the primary communications advisor to the CEO and senior leadership team, shaping executive positioning, speaking strategy, media engagements, and social media content (e.g., LinkedIn) to reinforce industry credibility.
• Drive Internal Engagement: Design the communications strategy and oversee internal B2B communications globally to engage employees, support organizational transformation, mark major milestones, and translate change initiatives into clear, human‑centered narratives.
• Establish the B2B Communications Capability from the Ground Up: Establish core channels, governance, agency partnerships, and measurement frameworks (metrics and feedback loops), as well as coaching talent, to build a scalable, high‑performing global communications function.
• Ensure Global Alignment & Collaboration: Represent the B2B organization within Booking Holdings' enterprise communications leadership, partnering closely with the company’s central corporate communication leads and brands to align B2B communications with enterprise priorities and strategy.

What you have:

• Strategic Insight: Ability to analyze and translate complex business priorities into clear communication strategies, providing high quality counsel to senior leadership and influencing executive decision making.
• Storytelling: Exceptional writing and narrative‑development skills, with the ability to craft compelling, insight‑led messaging tailored to diverse global audiences and channels.
• Global Experience: Deep experience working across international markets, with strong understanding of the media, business and cultural landscapes in North America, Europe and Asia. Able to translate global priorities into locally relevant strategies and communications, while effectively navigating regional nuances and stakeholder expectations.
• Stakeholder Management: Proven ability to navigate complex, matrixed organisations, building alignment across VP‑ and C‑suite stakeholders, influencing cross‑functional decision‑making, and effectively managing agency partners.
• Agility & Builder mindset: An experimental, builder‑oriented mindset with the ability to create and scale communications capabilities in dynamic, fast‑paced and ambiguous environments. Experience establishing communications strategy, governance, operating processes and measurement frameworks while continuously optimizing outcomes as priorities evolve.
• Commercial Acumen: Strong understanding of how communications supports business growth, product strategy and go‑to‑market priorities, with the ability to balance reputational objectives alongside commercial outcomes.
• Industry Knowledge: Strong understanding of e‑commerce, B2B, technology, including AI, tech, and / or travel industries.
• Media & External Relations: Demonstrated experience developing and maintaining relationships with media, industry bodies, and key external stakeholders to drive reputation and influence.
• Team Leadership & Development: Experience leading, mentoring, and developing high‑performing.

Our Commitment to Inclusion

Through the Booking Holdings brands, we help our customers reach all corners of the earth. Our ability to provide great service rests on how well we understand our diverse customer base, which is why having a diverse team is so important to us. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

There are a variety of job related factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus and equity grant.

The base salary range for Connecticut and the NYC‑metro area is $192,000–$288,000.

We are proud to offer a comprehensive benefits program designed to keep you and your family healthy, plan for the future and make the most out of life. For a glimpse of our benefits offerings, please see here. In addition to competitive health and wellness benefits, we currently offer other perks to eligible employees, such as: tuition reimbursement, fitness reimbursement, discounts, and more!

EEO Statement

Booking Holdings is an equal opportunity employer in accordance with all applicable federal, state and local laws. We ensure equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local law. Booking Holdings also extends this policy to every phase of the employment process including, but not limited to, recruitment, selection, placement, transfer, training and development, position elimination, restructure, promotion, compensation, benefits, layoffs, termination, and all other conditions or privileges of employment. Booking Holdings and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need reasonable accommodation in order to search for a job opening or apply for a position, please email [e-mail] with your request. M/F/V/D/S