Head of Business Development & Partnerships

Serotonin; Los Angeles (CA); Remote; USD 120,000 - 145,000; Full time

Job summary

Serotonin is seeking a Head of Business Development & Partnerships to lead market execution for a portfolio company focused on Web3 solutions. This role involves strategic sales, partnership building, and collaborative product marketing, with growth opportunities in a thriving startup environment.

Benefits

100% Remote Work

Health Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Commuter Benefits

Unlimited PTO

Qualifications

• 7+ years in B2B SaaS or agency business development.
• Proven track record in partnership building.
• Strong understanding of token economics and Web3 trends.

Responsibilities

• Strategize across Web3 sales channels.
• Own the full sales funnel in HubSpot.
• Represent the company at Web3 conferences.

Skills

B2B SaaS Experience

Negotiation

Strategic Thinking

Sales Management

Web3 Knowledge

Communication Skills

Tools

HubSpot

Job description

About the Role

As Head of Business Development & Partnerships you will own go-to-market execution for one of our portfolio companies - driving direct enterprise sales, channel alliances and developer-community partnerships. Reporting to the CEO, you’ll refine our product narrative, architect custom Web3 solutions and scale revenue across web3 specific platforms, protocols and brands. This is initially an individual-contributor role with a clear runway to build out a small sales and partnerships team as our Web3 footprint expands.

Responsibilities

• Strategize & execute across Web3 sales channels: outbound to DAOs and protocols, inbound enterprise inquiries, and agency/technology partnerships.
• Own the full sales funnel in HubSpot - prospecting, discovery, proposal, negotiation and close- hitting quarterly ARR and logo-growth targets.
• Analyze sales data to identify insights and proactively implement improvements.
• Collaborate cross-functionally: partner with Product to roadmap new features, with Marketing to fuel demand generation in crypto communities.
• Representing the company at Web3 conferences and summits (ETHCC, NFT.NYC, Solana Breakpoint, Sui Community Gatherings), delivering keynote pitches and panel sessions.
• Engage and evangelize in ecosystem channels: host and participate in Discord AMAs, Twitter Spaces, Telegram chats, Reddit forums, hackathons and meetups to build brand awareness.
• Articulate our Web3 value: design and present custom programs that combine token-gated missions, NFT/token rewards and real-time on-chain analytics to drive retention, DAU/MAU engagement and revenue lift.
• Build and nurture channel programs for Web3 accelerators, blockchain agencies and protocol partners - from enablement content to co-sell initiatives and joint-goals reviews.
• Leverage your Web3 network: tap existing relationships with Web3 founders, DAO community leads, project teams and blockchain developer collectives to surface partnership and revenue opportunities.
• Collaborate with marketing agencies to influence content topics and provide feedback on the content produced by voicing the perspective of our potential customers.

Requirements

• Ideally 7+ years of B2B SaaS or agency business development, with both SMB and enterprise deal cycles (>$500K ARR) and channel-partner orchestration (preferably in blockchain/web3).
• Proven track record of building and scaling partnerships with agencies, integrators and protocol alliances - and driving co-selling motions through joint go-to-market plans.
• Exceptional strategic thinking, data-driven decision-making and consultative-selling skills, with the ability to translate technical blockchain concepts into clear business value.
• Proficiency in using CRM’s for sales management. Preference for Hubspot experience.
• Self-starter mentality: thrives in a fast-paced startup environment, takes ownership of processes and thrives on building scalable Web3 go-to-market playbooks from scratch.
• Strong communication and negotiation abilities - comfortable pitching C-suite in both traditional enterprises and crypto-native teams.
• Ability to collaborate effectively with cross-functional teams.
• Passion for Web3, NFTs and blockchain incentives, with a demonstrated track record of staying on top of emerging protocol trends and community best practices.
• Deep understanding of token economics, on-chain engagement metrics and KPIs (CLV, retention, engagement, TVL incentives).
• Established network within the Web3 ecosystem: relationships with DAO governors, protocol teams (Ethereum, Solana, Sui, Polygon, etc.), NFT project leads and blockchain developer communities.
• Hands-on experience engaging crypto communities via Discord, Twitter/X, Telegram and forums & able to drive organic buzz and high-quality demo pipelines.

Compensation and Benefits:

• 100% Remote Work
• Health
• Dental
• Vision insurance
• 401(k) matching program
• Commuter benefits
• Unlimited PTO

$120,000 - $145,000 a year

If you thrive in a dynamic startup environment and are excited about new technologies, we hope you’ll apply.