Head of Brand Marketing (Remote)

Phreesia; Illinois; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

100% Remote work + home office expense

Flexible PTO + 8 company holidays

Monthly reimbursement for cell phone +

Continuing education and professional

Job summary

Phreesia is seeking a Go-To-Market Manager to own execution of multi-channel campaigns that drive revenue across new and existing accounts. This role sits inside the AI Demand Generation team and partners with SDRs, Sales, and Product.

You will translate segments into campaign briefs, develop messaging, coordinate channel plans in Marketo, Salesforce, 6Sense, and Artisan, and use data to optimize performance.

Qualifications

• Bachelor's degree and 5+ years in B2B demand generation, campaign management, revenue marketing, or GTM.
• Experience with Marketo, Salesforce, ABM platforms (6Sense or Demandbase), and AI-powered outreach tools (Artisan, Clay, Qualified).
• Proven ability to build multi-channel campaigns and coordinate cross-functional teams.
• Strong data-driven approach to optimize messaging and pipeline.

Responsibilities

• Own end-to-end planning and execution of multi-channel campaigns targeting defined account segments.
• Partner with SDRs, Sales, Product, and Marketing ops to ensure message consistency and schedule.
• Translate segments and intent data into campaign briefs including right-to-win, messaging, channels, and timelines.
• Create client- and prospect-facing content such as emails, landing pages, ad copy, and SDR talk tracks.
• Track leading and lagging indicators (MQL/MQC, pipeline, opportunities) and iterate on targeting.
• Collaborate with Marketo, Salesforce, 6Sense/Demandbase, and AI outreach tools to optimize results.

Skills

B2B demand generation

Campaign management

Revenue marketing

GTM strategy

Education

Bachelor's degree

Tools

Marketo

Salesforce

6Sense

Demandbase

Artisan

Clay

Qualified

Job description

Go-To-Market Manager

Remote EST or CST (US or Canada)

Campaigns are identified, briefed, and orchestrated through a Claude-powered marketing repository, with personalization at scale driven by tools like Artisan, 6Sense, Marketo, and Qualified.

As Go-To-Market Manager, you’re the operator inside that system — owning the execution of targeted, multi-channel campaigns that drive revenue across both new prospective and existing accounts.

You’ll work at the intersection of data, messaging, and revenue: partnering with SDRs, Sales, and Product to build campaigns with a defined right to win, coordinating execution across email, paid media, AI outreach, and SDR motions, and using performance signals to continuously sharpen what works.

You’ll sit on the AI Demand Generation team under Joe Adams, in a highly coordinated, insight-driven environment where the expectation is proactive ownership, analytical rigor, and creative execution.

Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions.

Translate segments and intent data into a coherent campaign brief — including right to win, messaging framework, channel plan, and timeline — and coordinate parallel build tracks so campaigns launch on schedule and on message.

Create content and messaging that cuts through.

Develop client- and prospect-facing content that resonates with target personas and drives engagement, including emails, landing pages, ad copy, and SDR talk tracks.

Work with the AI SDR platform, Artisan, and the Demand Gen repo to keep messaging consistent and personalized across every touchpoint.

Serve as the coordination point between Demand Gen, SDR teams, Sales, and Client Success so everyone works the same accounts with aligned messaging.

Brief the Priority SDR team on campaign context, segment rationale, and talk tracks so outbound reinforces digital touchpoints.

Partner on campaign infrastructure and targeting.

Partner with Marketing Operations on Marketo builds, lead routing, and campaign tracking in Salesforce, and with ABM and Field Marketing on account targeting.

Turn performance signals into action.

Track leading indicators, including intent creation, MQL/MQC volume, and opportunity creation, as well as lagging indicators such as expected-value qualified pipeline influenced.

Identify underperforming segments or channels and drive iterative improvements to messaging, sequencing, or targeting.

Use 6Sense signals to adjust priorities as accounts progress.

Know how to own GTM from idea to revenue, driving launches and campaigns end-to-end from the first brief to the pipeline they generate.

Read the business through data and are comfortable identifying what matters in the numbers, what it means, and what to do about it.

Have hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.

Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.

This is a fully remote role for candidates based in the EST or CST in the US or Canada.

Cash Compensation

$120,000-150,000 USD or CAD (depending on experience with opportunity for variable)

At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.

We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!

• 100% Remote work + home office expense reimbursements
• Flexible PTO + 8 company holidays
• Monthly reimbursement for cell phone + internet + wellness
• Continuing education and professional certification reimbursement