Head of Brand Marketing, CPG

Liquor.com; United States; Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

401k with company match

Job summary

Liquor.com is seeking a Head of Brand Marketing, CPG to lead brand strategy, narrative development and advertiser-ready programs across our beverage lifestyle brands. You will partner with Editorial, Sales, Content Strategy, Design and Account Strategy to translate audience insights into compelling pre-sale materials and opportunities.

The role requires 7–9 years in brand marketing or related fields, Beverage/CPG experience, and strong storytelling with Keynote and PowerPoint.

Qualifications

• 7–9 years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related field.
• Experience in Beverage/CPG space is required.
• Experience developing advertiser-facing go-to-market materials grounded in editorial and audience insights.
• Experience serving as a strategic cross-functional partner in a deadline-driven environment.

Responsibilities

• Own brand strategy and go-to-market narratives for assigned brands.
• Lead conversations with editorial to identify high-value initiatives and content opportunities.
• Package opportunities into advertiser-ready programs aligned with brand DNA and business priorities.
• As a partner to Sales and other teams, roll out materials and support sales conversations.

Skills

Brand marketing

Pre-sale materials

Editorial coordination

PowerPoint/Keynote

Cross-functional collaboration

Storytelling

Education

Bachelor's degree

Tools

Keynote

PowerPoint

Job description

Job Title

Head of Brand Marketing, CPG

Job Description

About The Team | The Team and/or Brand.

The Brand Marketing team for our CPG division develops and brings to market brand-led go-to-market narratives, editorial programs, sales materials, and proactive opportunities across the Lifestyle portfolio. In close partnership with Editorial, Sales, Sales Marketing, Content Strategy, Account Strategy, Design, and other internal teams, the group translates brand strengths, audience insights, and marketplace opportunities into compelling pre-sale materials and advertiser-ready programs.

About The Positions Contributions:

• 30% Brand Strategy & Positioning: Own the brand positioning and go-to-market narrative for assigned brands, ensuring core messages, audience storylines, and editorial priorities are translated into clear, compelling materials for advertising clients across relevant categories.
• 25% Editorial Communication & Opportunity Packaging: Lead conversations with editorial teams to identify high-value initiatives, tentpoles, franchises, and content opportunities. Package these opportunities into advertiser-ready programs that align with brand DNA and business priorities.
• 25% Sales Enablement & Cross-Functional Partnership: Serve as a strategic partner to Sales, Sales Marketing, Account Strategy, Content Strategy, Design, and Research. Roll out new materials and opportunities internally, support sales conversations as needed, and help ensure the assigned brands remain top of mind.
• 20% Executional Leadership & Process Management: Manage timelines, prioritize deliverables, maintain high standards for storytelling and presentation quality, and help improve the efficiency and consistency of the brand marketing process across assigned workstreams.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree preferred or equivalent experience.

Experience:

• 7–9 years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related field.
• Experience in the Beverage/CPG space is a requirement.
• Experience developing and presenting advertiser-facing go-to-market materials and packaging opportunities grounded in editorial and audience insights.
• Experience serving as a strategic cross-functional partner in a deadline-driven environment.

Specific Knowledge, Skills, Certifications and Abilities:

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations in Keynote and PowerPoint.
• Strong written, verbal, and presentation skills, with the ability to tailor communication to different audiences.
• Understanding of the advertising and publishing landscape, including digital, social, print, and experiential opportunities.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, collaborative approach with the ability to move initiatives forward and identify opportunities grounded in the DNA of the brand.
• Ability to connect audience, brand, and marketplace insights to revenue-generating opportunities.
• Strong judgment and comfort navigating ambiguity while balancing strategy and execution.

% Travel Required (Approximate):

Less than 10% - travel to brand events, meetings, or partner-facing opportunities as needed.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: Remote: $130,000.00 - $150,000.00

• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• pet insurance
• accident
• critical and hospital indemnity health insurance coverage
• life and disability insurance

All of which may vary depending on the specific nature of your employment with People Inc. and your work location.