Head of Brand

Create Wellness; New York (NY); On-site; USD 160,000 - 185,000; Full time

Job summary

Create Wellness is seeking a Head of Brand to lead creative direction and brand strategy. This senior role involves managing a team, overseeing content production, and executing brand partnerships to enhance brand presence across channels. Ideal candidates will have extensive experience in brand marketing and a strong understanding of the creator economy.

Qualifications

• 8-12 years in brand marketing or creative leadership roles.
• Experience in building multi-channel brands.

Responsibilities

• Own and evolve brand positioning and visual identity.
• Lead concept development and execution across brand touchpoints.
• Oversee content strategy and production across platforms.

Skills

Brand Marketing

Creative Leadership

Content Production

Social Media

Brand Storytelling

Job description

Create is hiring a Head of Brand to lead all things creative, content, partnerships, community, and storytelling. This is a senior leadership role responsible for owning how the world experiences the brand—across channels, products, and moments. You'll drive the strategy, build the systems, and lead the teams that make Create the most trusted and known creatine brand in the world.

You'll report into Create's SVP, Marketing and manage a growing team of marketers, creatives, and community leaders. The role spans creative direction, content, social, partnerships, influencer, and experiential.

Key Responsibilities:

• Brand Strategy & Identity: Own and evolve Create's brand positioning, voice, and visual identity. Keep us consistent, trustworthy, but never boring.
• Creative Direction: Lead concept development and execution across all brand touchpoints—campaigns, packaging, digital, retail, and more.
• Content & Social: Oversee content strategy, calendar, and production across platforms. Build a social presence that's scroll-stopping and community-building.
• Partnerships & Collaborations: Identify and execute brand-building collabs, influencer partnerships, commercial partnerships and activations that expand reach and relevance.
• Team & Cross-Functional Leadership: Hire, manage, and grow a small but mighty brand team. Partner closely with Growth Marketing and Operations to align messaging and execution
  
  
  

Requirements

• 8-12 years in brand marketing or creative leadership roles, ideally in CPG, DTC, or lifestyle/wellness brands
• Proven ability to build, scale, and lead brand building for mid-sized company
• Ideally have built multi-channel brands that have succeeded both online and in retail
• Strong aesthetic sensibility and taste, paired with commercial intuition
• Deep understanding of social platforms, creator economy, and brand storytelling
• Experience overseeing content production, managing agencies/freelancers, and shipping high-quality work, fast
• Both strategic and scrappy—can set vision and jump into execution when needed
• Comfortable in high-growth, fast-moving environments

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Create Wellness by 2x

Get notified about new Head of Brand jobs in New York, NY.

Senior Director, Creative Marketing & Strategy - The Orchard

New York, NY $160,000.00-$185,000.00 1 week ago

Senior Director, Brand Marketing & Social - Ann Taylor

New York City Metropolitan Area 2 weeks ago

New York City Metropolitan Area $120,000.00-$160,000.00 1 week ago

Assistant Vice President, Brand Marketing

New York, NY $203,000.00-$304,000.00 2 months ago

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 1 week ago

Senior Vice President, Marketing & Communications

New York City Metropolitan Area $200,000.00-$220,000.00 1 week ago

Senior Vice President, US Marketing (NARS)

New York, NY $244,463.00-$366,694.00 2 weeks ago

New York, NY $296,000.00-$356,000.00 2 weeks ago

Director of Brand Partnerships, Events & PR - Iconic DTC Brand

New York, NY $100,000.00-$160,000.00 5 days ago

(USA) Group Director, Marketing Planning and Strategy

Director, Marketing Mainstream Chocolate Seasonal & Assorted

Senior Director, Creative Marketing & Strategy - The Orchard

Senior Director, Global Brand Leader, EltaMD & PCA

New York, NY $225,000.00-$275,000.00 1 week ago

Senior Director of Digital - Vibrant Experiential Brand - NYC

New York, NY $165,000.00-$175,000.00 3 weeks ago

Senior Director, Marketing & Communications

New York, NY $110,000.00-$125,000.00 2 weeks ago

Director, Global Head of Creative Strategy

New York City Metropolitan Area 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.