Head of AI-Driven Beauty & Wellness Marketing

Playlist; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Playlist is launching a new Beauty & Wellness unit and seeks a Senior Director of Marketing to own demand generation and product marketing across a multi-product SaaS portfolio. You will build the division's marketing engine, define go-to-market for AI-native products, and lead a high-impact team while partnering with SMB Sales to optimize conversions.

This role requires 10+ years in B2B marketing, strong analytics, and a startup mindset in a fast-growing organization with a competitive

Qualifications

• 10+ years in B2B marketing, growth marketing, or analytics in tech.
• Experience with B2B SaaS subscription models and GTM strategies.
• Proven ability to manage paid and organic acquisition channels.
• Strong data fluency with SQL, Excel, GA, Tableau or similar.
• Leadership experience in fast-paced, high-growth environments.

Responsibilities

• Develop a scalable demand generation strategy for Beauty & Wellness.
• Own the division's marketing engine across paid and organic channels.
• Launch AI-native products and validate early adopters.
• Build AI-native marketing function with staffing and automation decisions.
• Own product marketing: positioning, messaging, differentiation.
• Lead and develop the marketing team with a culture of experimentation.
• Partner with SMB Sales and Strategic Accounts on lead routing and enablement.
• Collaborate on divisional strategy and performance across functions.
• Represent the division to customers, partners, and industry audiences.

Skills

B2B marketing

Growth marketing

SaaS

AI tools

Analytics

SQL

Leadership

Channel strategy

Budget management

Sales enablement

Job description

Playlist is launching a new Beauty & Wellness unit and seeks a Senior Director of Marketing to own demand generation and product marketing across a multi-product SaaS portfolio. You will build the division's marketing engine, define go-to-market for AI-native products, and lead a high-impact team while partnering with SMB Sales to optimize conversions.

This role requires 10+ years in B2B marketing, strong analytics, and a startup mindset in a fast-growing organization with a competitive