Head of AI & Digital Marketing, Technology Peripherals

ACCO Brands; Lake Zurich (IL); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Paid time off

Parental leave

Life and disability

Employee assistance

Growth opportunities

Job summary

ACCO Brands' EPOS and Kensington teams seek an innovation-focused leader to own AI and Digital Marketing for the global technology peripherals business. This leadership role blends hands-on digital marketing with enterprise-wide AI vision and change management.

You will build a global digital marketing strategy across B2B and consumer brands, lead a global digital marketing team, manage budgets, and guide AI adoption across marketing and customer experience, expanding influence across functions.

Qualifications

• 10+ years of digital marketing experience, including senior leadership.
• Experience leading digital & AI strategy across B2B and consumer contexts.
• Proven track record of global or multi‑region campaigns with measurable results.

Responsibilities

• Build a scalable global digital marketing strategy across B2B and consumer brands.
• Lead in‑house digital agency and data‑driven campaigns across regions.
• Define and optimize the MarTech stack and ensure privacy/compliance.
• Set budgets, KPIs, dashboards and reporting for ROI impact.

Skills

Digital marketing leadership

AI strategy

Team leadership

Brand marketing

Cross‑functional collaboration

Data‑driven decision making

Tools

GA4

Looker Studio

Google Search Console

Job description

Responsibilities

Together, as part of the ACCO Brands, EPOS and Kensington share a commitment to developing innovative solutions that help people work with more productivity, learn with more confidence and play with more enjoyment. We foster an entrepreneurial and collaborative culture that encourages creativity, continuous learning, and the open exchange of ideas. We empower our employees to think boldly, share their perspectives, and make a meaningful impact.

Job Summary

We are looking for an innovation focused leader to own the AI and Digital Marketing for the global technology peripherals business. This is a leadership role with two connected mandates.

• Digital Marketing: build and execute a unified global digital marketing strategy across the portfolio’s B2B brands (Kensington, EPOS) and consumer brand (PowerA), while leading, coaching and developing a high-performing global digital marketing team. This role requires a strong understanding of website infrastructure, digital performance data, compliance standards, and global coordination.
• AI Strategy: define and drive the organization’s AI strategy. This begins with marketing, demand generation and customer experience and in the longer term, across multiple departments throughout the business.

The role uniquely blends hands‑on digital marketing leadership with enterprise‑level AI vision, change management and the credibility to influence at senior levels. This role will suit someone equally comfortable shaping strategy and rolling up their sleeves to deliver measurable commercial impact. The ideal candidate has experience managing digital teams and executing large‑scale, data‑informed initiatives across multiple regions.

Responsibilities

Digital Marketing Strategy & Execution

• Build and execute a scalable global digital marketing strategy across B2B (Kensington, EPOS) and consumer (PowerA) brands — tailored to each brand’s audience, buying cycle and channel mix, and designed to flex with future growth.
• Lead the in‑house digital agency, delivering regional performance marketing campaigns against local teams’ objectives, budgets and priorities, and championing a data‑driven, test‑and‑learn culture.
• Own the full digital channel mix: SEO/GEO/SEM, paid media and programmatic, paid social, email/CRM, content, web/CRO, and analytics/attribution.
• Define and continuously optimize the global MarTech stack, ensuring data, platforms and measurement are fit for scale and compliant with privacy (GDPR, CCPA) and accessibility (WCAG) standards.
• Set and manage the global digital marketing budget for efficient allocation and clear, demonstrable ROI.
• Build a unified measurement and attribution framework that reflects the distinct B2B (Kensington, EPOS) and consumer (PowerA) buying cycles, so revenue contribution is tracked accurately across both without collapsing them into a single model.
• Establish KPIs, dashboards and reporting (GA4, Looker Studio, Google Search Console) that turn website, campaign and sales performance into actionable insight and show marketing’s contribution to pipeline and revenue to senior leadership.

AI Strategy & Adoption

Phase 1

• User training, upskilling and governance. Build a test & learn culture within the marketing team and ensure users are clear on what humans should do and what AI can do for them. Build guidelines and guardrails so users are building workflows that are approved by major stakeholders IE Legal & IT.
• Marketing & CX: define and deliver the AI strategy and roadmap, starting with marketing and customer experience use cases (content generation, discoverability, personalization, campaign and media optimization, customer insight and automation).
• Prototype and deliver high‑value AI proofs of concept, measuring ROI and operational impact.

Phase 2

• Scale: build on proven, ROI‑positive use cases to scale AI adoption across all departments (sales, operations, finance, HR, product, customer service and beyond), with the governance, data‑privacy/ethics, tooling and vendor framework to do so responsibly.
• Lead change management and capability‑building — upskilling teams, driving adoption and embedding AI into everyday workflows.
• Stay ahead of a fast‑moving AI landscape and act as internal evangelist and trusted AI advisor to senior leadership and department heads.

Team Leadership & Stakeholder Management

• Lead, coach and mentor a team of five digital marketing professionals across multiple regions, building a high‑performing, inclusive culture with clear goals and development pathways.
• Attract, develop and retain top talent, building capability in both digital marketing and AI fluency.
• Partner with brand, product, sales, e‑commerce, Legal, IT/data and regional teams to align strategy with execution.
• Work closely with the Senior Director, Global Marketing and wider leadership to align marketing and AI priorities with commercial objectives, and secure senior buy‑in for AI adoption beyond marketing.
• Manage external agencies, technology vendors and partners.

Qualifications

• 10+ years’ digital marketing experience, including several years in a senior leadership or management role.
• Proven experience leading digital & AI strategy across both B2B and consumer/B2C contexts (or strong, demonstrable range across both).
• Track record of building and executing global or multi‑region digital marketing strategies that delivered measurable commercial results.
• Deep expertise across the digital channel mix and a modern MarTech stack.
• Demonstrable experience applying AI and automation to marketing, with the strategic capability to scale it enterprise‑wide.
• Strong commercial and analytical mindset; fluent in performance metrics, attribution and ROI.
• Proven people leadership — building, coaching and developing high‑performing, distributed teams.
• Excellent stakeholder management and the ability to influence at senior/executive level.
• Strong change‑management capability.

Measures/KPI’s

• A unified, executable global digital marketing strategy adopted across all three brands.
• Demonstrable year‑on‑year improvement in core digital marketing KPIs. Ie: global traffic, conversion, MQLs/pipeline (B2B) and e‑commerce leads/revenue (consumer).
• Improved efficiency across digital channels (CAC, conversion rate, ROAS).
• A target of 3–5 AI proofs of concept (POCs) delivered in marketing/CX with measurable ROI.
• A leadership‑ready AI roadmap for cross‑departmental implementation.
• Evidence of AI adoption and productivity gains beginning to extend beyond marketing.
• Strong team engagement, capability growth and retention.

Salary Range

$150,000 - $160,000

About Us

You know our brands. You love our brands. You just may not know they are ours. If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of more than $1.5 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures, and sells branded academic, consumer, and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We’re proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting‑edge, branded products.

What We Offer

• Comprehensive medical, prescription, dental, and vision plans
• 4% 401(k) match with immediate eligibility and vesting
• Competitive time off, available from the first day of employment
• Parental leave
• Company‑paid life and disability benefits
• Critical illness, accident, and long‑term care insurance options
• Employee and family assistance programs

Growing together is how we win.

With trusted brands, strong leadership, and a clear purpose, you’ll find opportunities to grow in your career, contribute to meaningful work, and be a part of a culture that values creativity and putting our consumers and customers first.

More information about ACCO Brands can be found at www.accobrands.com.

ACCO Brands is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical or mental disability, veteran status, or any other characteristic protected by applicable law. The company strives to create a winning culture with a leadership promise to provide equal access and opportunity for all to grow, succeed, and contribute to their full potential.

ACCO Brands has developed and maintains a written Aff… A copy can be requested from Human Resources. We are committed to providing equal employment opportunities to all employees and applicants.

AODA

Accommodation for applicants with disabilities will be provided in all parts of the recruiting process as required under the ACCO Brands Canada AODA policy. Applicants are asked to make their needs known in advance.