Head of Advancement Marketing & Communications

Providence College; Providence (RI); On-site; USD 70,000 - 110,000; Full time

Job summary

Providence College's Marketing & Communications department seeks a senior strategist to manage, coordinate, and execute strategy and production of digital and print communications supporting development, alumni relations, and engagement efforts.

The role leads multi-channel campaigns, oversees creative development, collaborates with advancement personnel, supervises the digital marketing team, and ensures brand-consistent materials across print, web, email, digital ads, video, and social media.

Qualifications

• Bachelor’s degree from an accredited institution required.
• Minimum of five years’ experience in high-output, creative services operation or an equivalent combination of education and experience.
• Superb writing skills and storytelling, applicable to both print and digital formats.
• Demonstrated high level of creativity, exemplified by the ability to conceptualize and create successful multi-channel, coordinated marketing campaigns.
• Ability to lead and inspire others.
• Proven capacity to foster effective collaboration in a high-demand, professional environment, especially across functional units.
• Advanced understanding of contemporary marketing techniques and delivery systems, e.g. Customer Relationship Management platforms and digital marketing.
• Significant background in market research and the use of data to guide decision-making.
• Significant experience in a higher education or other advancement communications environment.
• Demonstrated experience in creating print and digital pieces that serve as elements of integrated messaging campaigns and initiatives.

Responsibilities

• Conceptualizes, coordinates, and develops robust, multi-channel marketing campaigns from idea to execution, to support fundraising initiatives and engagement with alumni, parents, friends, and other constituents.
• Lead efforts to ensure that the marketing and messaging needs of the Office of Institutional Advancement are identified, prioritized, coordinated and fulfilled in ways that help achieve goals and optimize resources.
• Lead collaborations among marketing and communication and advancement colleagues, and freelance associates, to ensure quality, creativity, and effectiveness of college brand-consistent materials across all channels.
• Supervise the assistant director, graduate assistant, and the digital marketing team.
• Coordinate with leaders to maximize resources and ensure deadlines are met; enable self-service templates and guidance for routine communications.
• Serve as the division's point person in assessment and use of technology platforms for advancement-related marketing, event management, and data organization.

Skills

Writing skills

Creative strategy

Leadership

Collaboration

Digital marketing

Multi-channel marketing

Market research

Higher education experience

Education

Bachelor's degree

Tools

CRM platforms

Job description

Providence College's Marketing & Communications department seeks a senior strategist to manage, coordinate, and execute strategy and production of digital and print communications supporting development, alumni relations, and engagement efforts.

The role leads multi-channel campaigns, oversees creative development, collaborates with advancement personnel, supervises the digital marketing team, and ensures brand-consistent materials across print, web, email, digital ads, video, and social media.