Head of 1P Digital Growth & Guest Experience

KFC; Plano (TX); On-site; USD 151,000 - 159,000; Full time

Job summary

KFC is seeking a General Manager, 1P Digital to own the holistic strategy for the 1P eCommerce channel across app and web in the US market. You will lead a cross-functional team, align senior stakeholders, and drive a multi-year growth agenda focused on profitable digital sales and guest experience.

Responsibilities include establishing KPIs, shaping the product and technology roadmap, managing agencies, and ensuring a frictionless guest journey from order to delivery, with a strong emphasis on

Qualifications

• 10+ years of progressive experience in digital commerce, digital marketing, CRM, or general management for a scaled consumer business.

Responsibilities

• Provide strategic leadership across the 1P eCommerce team, including merchandising, conversion, CRM, and digital performance.
• Lead business planning and performance management for the 1P channel, establishing KPIs and partnering with Finance and Analytics.

Skills

Digital commerce

Digital marketing

CRM

Strategic planning

Leadership

Education

Bachelor's degree in Marketing, Business, Digital Commerce

Job description

KFC is seeking a General Manager, 1P Digital to own the holistic strategy for the 1P eCommerce channel across app and web in the US market. You will lead a cross-functional team, align senior stakeholders, and drive a multi-year growth agenda focused on profitable digital sales and guest experience.

Responsibilities include establishing KPIs, shaping the product and technology roadmap, managing agencies, and ensuring a frictionless guest journey from order to delivery, with a strong emphasis on