HCP Personal Marketing Lead - Movement Disorders

praxisprecisionmedicines; United States; Remote; USD 190,000 - 214,000; Full time

Benefits offered by this job

Bonus program

401(k) match

Stock incentives

PTO and holidays

Wellness benefits

Job summary

Praxis Precision Medicines is seeking an HCP Personal Marketing Lead to own the strategy, development, execution, and optimization of personal promotion and speaker programs for our movement disorders program. This role requires translating brand strategy and clinical data into compelling, compliant promotional tools to engage HCPs across a large market.

You will collaborate with Marketing, Sales, Medical Affairs, Legal, Regulatory, and external partners to ensure alignment with brand

Responsibilities

• Lead HCP personal promotion strategy, translating brand objectives and insights into field priorities and promotional initiatives.
• Own development and optimization of field promotional materials and data presentations to support HCP conversations.
• Lead HCP speaker programming including speaker bureau planning, onboarding, training, and program execution.
• Collaborate with Sales, Sales Training to support launch readiness and consistent brand messaging.
• Translate complex clinical information into clear, customer-relevant messaging with regulatory and compliance alignment.
• Oversee agency and vendor partners, manage budgets and timelines for high-quality execution.
• Evaluate promotional effectiveness using insights and metrics to identify improvement opportunities.

Job description

Location : This position may be performed remotely but requires flexibility and a willingness to travel as needed.

Position Summary

As HCP Personal Marketing Lead you will own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives supporting Praxis' movement disorders program. This role will translate brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support meaningful HCP engagement in a large-market environment.

Working closely with Marketing, Sales, Sales Training, Medical Affairs, Commercial Operations, Legal, Regulatory, Compliance, and external partners, this individual will lead field promotional initiatives and HCP speaker programs, ensuring alignment with brand objectives and effective execution. This is a hands-on role for an experienced HCP marketer who understands the demands of larger commercial markets, can drive cross-functional alignment, and continuously improve promotional effectiveness.

Primary Responsibilities

• Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into clear priorities for field engagement and promotional initiatives.
• Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials that support effective, differentiated HCP conversations.
• Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, ensuring alignment with brand objectives and compliance requirements.
• Partner closely with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs to refine promotional priorities.
• Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure promotional materials and programs are accurate and compliant.
• Lead agency and vendor partners across personal promotion and speaker programming, establishing clear expectations, managing budgets and timelines, and ensuring high-quality execution.
• Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities for improvement and optimize future initiatives.

Qualifications and Key Success Factors

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
• Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. Pre-launch or launch experience preferred.
• Demonstrated large-market pharmaceutical marketing experience required, including experience supporting broad HCP audiences and field-based promotional execution at scale. Experience in CNS, neurology, or movement disorders preferred.
• Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
• Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
• Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment.
• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Annualized Base Salary

$190,000 - $214,000 USD

Compensation & Benefits

At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive. This includes 99% of the premium paid for medical, dental and vision plans. We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage. Thinking about the future? We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP. We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns. Not to mention, you'll also be joining a phenomenal crew of colleagues that are smart, engaged and inspiring. We aim high, collaborate hard, and produce results. Let’s achieve the impossible together!

Company Overview

Praxis Precision Medicines is a cli