HCP Personal Marketing Lead - Epilepsy

Praxis Precision Medicines, Inc.; United States; A distancia; USD 190.000 - 214.000; Jornada completa

Descripción de la vacante

Praxis Precision Medicines, Inc. is seeking an experienced HCP Personal Marketing Lead - Epilepsy to own the strategy and execution of personal promotion and speaker programs for a rare indication.

You will translate brand strategy and clinical data into compelling, compliant materials for healthcare professionals, guiding cross-functional teams to achieve launch readiness and differentiated messaging. You will collaborate with Medical Affairs, Legal and Regulatory to ensure accuracy and

Formación

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or related field preferred.
• Progressive experience in pharmaceutical/biotech HCP marketing, including personal promotion and speaker programming.
• Pre-launch or launch experience is preferred.
• Experience in rare disease or specialty pharma marketing to focused HCP audiences preferred.
• Strong understanding of pharmaceutical promotional practices, regulatory and compliance requirements.
• Ability to influence cross-functional partners and manage agencies and vendors under competing priorities.
• Strategic, analytical and hands-on, with ownership and the ability to navigate ambiguity.

Responsabilidades

• Lead HCP personal promotion strategy and field engagement priorities.
• Develop and optimize field promotional materials and objection-handling tools.
• Lead speaker programming: bureau planning, onboarding, training and readiness.
• Collaborate with Sales/Training for launch readiness and messaging alignment.
• Translate clinical data into compliant, customer-focused messaging with Medical Affairs and Legal.
• Oversee agency/vendors, set expectations, manage budgets and timelines.
• Evaluate promotion effectiveness and optimize future initiatives.

Conocimientos

HCP marketing

personal promotion

speaker programming

field materials development

cross-functional collaboration

budget management

Educación

Bachelor's degree

Advanced degree preferred

Descripción del empleo

Location

This position may be performed remotely but requires flexibility and a willingness to travel as needed.

Position Summary

As HCP Personal Marketing Lead - Epilepsy, you will own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives. This role will translate brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support meaningful engagement with healthcare professionals in a rare indication.

Primary Responsibilities

• Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into clear priorities for field engagement and promotional initiatives.
• Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials that support effective, differentiated HCP conversations.
• Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, ensuring alignment with brand objectives and compliance requirements.
• Partner closely with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs to refine promotional priorities.
• Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure promotional materials and programs are accurate and compliant.
• Lead agency and vendor partners across personal promotion and speaker programming, establishing clear expectations, managing budgets and timelines, and ensuring high-quality execution.
• Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities for improvement and optimize future initiatives.

Qualifications and Key Success Factors

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
• Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. Pre-launch or launch experience preferred.
• Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences strongly preferred.
• Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
• Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
• Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment.
• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

$190,000 - $214,000 USD

Compensation & Benefits

At Praxis, we believe that taking care of our people (and

Diversity, Equity & Inclusion

Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.

Voluntary Self-Identification

As set forth in Praxis Precision Medicines, Inc.'s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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