Half-day Marketing and Growth Specialist

RecruitMyMom; United States; Remote; USD 31,000 - 46,000; Part time

Job summary

RecruitMyMom is seeking a Half-day Marketing and Growth Specialist to drive multi-channel brand positioning and patient acquisition for an established Irish healthcare group. This remote, 20-hour-per-week role aligns with Irish business hours to accelerate growth across clinical practices and services.

The ideal candidate has 3+ years in marketing with brand oversight, short-form video editing, and email campaigns, plus proficiency with AI tools to enhance planning, copy, and multimedia work.

Qualifications

• Minimum 3 years of marketing experience with brand oversight, content creation, and social media management.
• Proven short-form video editing capability with a portfolio of self-produced content.
• Experience running email marketing campaigns, list segmentation, and newsletters.
• Daily use of AI tools for planning, copywriting, and multimedia editing while maintaining brand voice.
• Track record of converting marketing output into measurable inquiries and revenue.
• Ability to direct cross-functional teams and brief senior leadership for planning sessions.
• Excellent written English with clarity and regulatory-compliant tone.
• Comfort delivering work remotely aligned with Irish operating hours.
• Experience in beauty, wellness, or healthcare marketing is advantageous.
• Experience launching or growing subscription or membership programmes.
• Experience in B2B marketing targeting care homes or laboratory environments.
• Previous involvement in a well-established healthcare organisation with strong autonomy.

Responsibilities

• Plan and oversee the overarching brand, content, and social media calendar across multiple clinic locations.
• Direct on-site teams and content creators to produce short-form assets for social channels and marketing emails.
• Provide creative assets to paid media teams to improve ad performance.
• Ensure messaging complies with health advertising standards and regulatory tone.
• Draft and send regular email communications and newsletters; monitor engagement and conversions.
• Support rollout of a subscription-based wellness membership programme.
• Collaborate with internal labs to develop promotional roadmaps and campaigns.
• Track leads, bookings, and memberships; deliver monthly performance reports.

Skills

Brand management

Video editing

Email marketing

AI tools

B2B marketing

Subscription programs

Content creation

Social media management

Tools

Video editing software

Job description

Half-day Marketing and Growth Specialist

Operating remotely for 20 hours per week, Monday to Friday, this role leads multi-channel brand positioning and patient acquisition for an established Irish healthcare group. The position requires coordination with Irish business hours to align strategy, drive patient enquiries, and accelerate commercial growth across clinical practices and specialised services.

The role centres on crafting engaging visual content, directing production workflows, and managing campaigns that translate brand awareness into booked clinical treatments . In addition to core clinic marketing, the position plays a pivotal role in launching and scaling a brand-new preventative spa and wellness membership service .

Collaborating directly with the Managing Director and senior strategic leadership , this opportunity suits an autonomous, high-output marketer skilled in short-form multimedia production and contemporary AI-augmented workflows .

Key Responsibilities

• Brand, Content & Social Media Leadership: Plan, curate, and direct the overarching social media calendar across multiple clinic locations to build audience engagement .
• Video & Visual Production: Direct on-site clinic teams and content creators on footage requirements, transforming raw video and photography into polished short-form assets for social channels, email marketing, and in-clinic digital displays .
• Paid Media Collaboration: Supply creative assets and campaign materials to the paid advertising team to support paid media efficiency .
• Regulatory Compliance & Tone: Maintain a cohesive wellness and aesthetic healthcare visual identity while ensuring all copy strictly adheres to statutory dental advertising standards regarding health claims .
• Email Marketing & Segmentation: Plan, draft, and dispatch regular communications and newsletters to clinic patients, nursing home partners, and dental laboratory clients, monitoring engagement and conversion rates .
• Membership Programme Rollout: Support the strategy, promotional campaign development, and clinic enablement for an innovative preventative dental wellness subscription model .
• B2B Strategy Support: Partner with internal laboratory colleagues to establish promotional roadmaps and assist in campaign rollout .
• Performance Analysis: Track lead generation, patient bookings, and subscription sign-ups, delivering structured monthly reporting to refine marketing initiatives .

Requirements

• Minimum of 3 years of demonstrable experience in a marketing role encompassing brand oversight, content creation, and social media management.
• Demonstrated short-form video editing capability supported by a portfolio of self-produced content.
• Proven track record in orchestrating email marketing campaigns, subscriber segmentation, and newsletter management.
• Daily proficiency with AI tools to accelerate content planning, copywriting, and multimedia editing while retaining an authentic brand voice.
• Demonstrated track record of converting marketing output into measurable customer enquiries and revenue.
• High professional confidence to direct cross-functional teams, brief senior leadership, and facilitate planning sessions.
• Superior written English skills, characterised by clear, accessible copy that upholds rigorous regulatory standards.
• Self-directed work ethic with the capability to deliver independently in a remote capacity aligned with Irish operating hours.
• Background marketing services within the beauty, wellness, or healthcare sectors (beauty brand experience is highly advantageous) .
• Prior involvement in launching or growing subscription or membership programmes .
• Exposure to business-to-business (B2B) marketing, specifically targeting care homes or laboratory environments .
• Certified Great Place to Work environment within an established healthcare organisation possessing nearly five decades of clinical heritage.
• Innovative workplace culture providing strong autonomy and operational support .
• Direct access to executive leadership and strategic decision-makers .
• Strategic involvement in developing a new wellness product from concept to launch .