Guest Services Manager

Midwest Shooting Center; Lansing (MI); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

Employee discounts

Performance incentives

Career growth

Job summary

Midwest Shooting Center is seeking a Guest Services Manager in Lansing, MI. This full-time role focuses on driving membership growth and training sales through one-on-one consultations and premium programs.

You will lead from the front, coaching the team to deliver exceptional guest experiences and achieve conversion goals. The position offers base salary with performance incentives, comprehensive health/dental/vision benefits, and growth opportunities within a rapidly expanding organization.

Qualifications

• Excellent one-on-one sales capability.
• Strong customer service mindset and relationship-building.
• Clear, confident communication in person and over the phone/email.
• Highly organized with disciplined performance tracking.
• Energetic and approachable leadership from the front.

Responsibilities

• Conduct one-on-one consultations with guests to convert to memberships or training agreements.
• Drive gross training sales (GTS) through personal performance and team collaboration.
• Partner with location leadership to meet and exceed sales and service goals.
• Follow up promptly with leads, inquiries, and appointments.
• Coach and support team members in improving membership and service conversion skills.
• Participate in regular team meetings to review metrics and refine strategy.
• Track and report sales data including conversion rates and memberships.

Skills

Sales

Customer service

Communication

Organization

Leadership

Job description

Midwest Shooting Center
Full-time | $ 6 0,000–$ 7 5,000 per year (base + performance incentives)

About Us

Midwest Shooting Center is redefining the modern shooting range experience. With state-of-the‑art facilities and a customer‑first culture, our mission is to provide a safe, professional, and enjoyable environment for every guest—from first‑time shooters to experienced firearm owners.

Position Overview

As a Guest Services Manager , you’ll play a critical role in driving membership and training growth within our facility. You’ll lead from the front by conducting one‑on‑one consultations (Sample Sessions), introducing guests to our premium training and membership programs, and ensuring a best‑in‑class guest experience that builds lasting relationships.

What You’ll Do

• Conduct one‑on‑one Sample Sessions with guests and convert them into memberships or training agreements
• Drive Gross Training Sales (GTS) through personal performance and team collaboration.
• Partner with location leadership to meet and exceed sales and service goals.
• Follow up promptly and professionally with all leads, inquiries, and appointments.
• Coach and support team members in improving their membership and service conversion skills.
• Participate in regular team meetings to review metrics, refine strategy, and celebrate wins.
• Track and report sales data including conversion rates, training agreements, and membership sales.

What Success Looks Like

• High conversion rates from Sample Sessions to memberships and training packages.
• Consistent achievement of sales and service benchmarks.
• A growing base of satisfied members and long‑term training clients.
• Strong collaboration with teammates and department managers.

Who You Are

• A confident communicator with strong one‑on‑one sales ability.
• Highly organized and disciplined in tracking and improving performance.
• Energetic, approachable, and comfortable leading from the front.
• Passionate about creating exceptional customer experiences.
• Motivated by goals, teamwork, and measurable success.
• Annual salary range: $ 6 0,000–$ 7 5,000 , based on experience and performance.
• Additional performance‑based incentives.
• Health, dental, and vision benefits.
• Employee discounts on products, services, and training.
• Opportunities for career growth within a rapidly expanding organization.

Join the Midwest Shooting Center Team

If you’re looking for a career that rewards initiative, professionalism, and performance—while being part of an exciting, growing company—