Guerrilla Marketing Manager – Sports Sector

Crypto.com; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the sports marketing industry seeks a Guerrilla Marketing Manager to spearhead innovative brand activations across the U.S. This role emphasizes creativity and hands-on engagement in sports culture, requiring strong operational skills and the ability to manage multiple projects simultaneously. The ideal candidate will thrive in dynamic environments, collaborating with various teams to amplify brand presence and engagement.

Qualifications

• 5+ years in marketing, 3 years in sports marketing or experiential activations.
• Strong operational skills and ability to manage multiple events.

Responsibilities

• Design and execute grassroots marketing campaigns.
• Lead operations for mobile brand experiences and community events.
• Track and report on campaign effectiveness with KPIs.

Skills

Project Management

Interpersonal Skills

Marketing

Sports Culture Knowledge

Job description

We’re looking for a creative, hands-on Guerrilla Marketing Manager to lead on-the-ground brand activations in key sports markets across the U.S. This role is for someone who lives and breathes sports culture, knows how to generate buzz in real-life spaces, and has the operational chops to turn bold ideas into powerful, fan-first experiences. This is not a desk job. You’ll be out in the field — setting up surprise activations outside stadiums, activating brand moments in community sports hubs, and working closely with agency partners and local teams to make our brand impossible to ignore.

We’re looking for a creative, hands-on Guerrilla Marketing Manager to lead on-the-ground brand activations in key sports markets across the U.S. This role is for someone who lives and breathes sports culture, knows how to generate buzz in real-life spaces, and has the operational chops to turn bold ideas into powerful, fan-first experiences. This is not a desk job. You’ll be out in the field — setting up surprise activations outside stadiums, activating brand moments in community sports hubs, and working closely with agency partners and local teams to make our brand impossible to ignore.

Responsibilities

• Design and execute grassroots marketing campaigns that drive engagement, excitement, and relevance within core sports communities
• Lead boots-on-the-ground operations — from mobile brand experiences and street teams to pop-up courts, game-day stunts, and community events
• Source and manage agency partners, brand ambassadors, and regional vendors to scale activations in key sports markets
• Own end-to-end logistics, including permitting, location scouting, street team hiring/training, and day-of execution
• Work cross-functionally with brand, partnerships, and content teams to ensure consistent messaging and storytelling through all touchpoints
• Collaborate with sports properties, leagues, and community organizations to amplify activations and drive participation
• Track, measure, and report on campaign effectiveness with clear KPIs tied to brand engagement and fan growth
• Stay plugged into sports trends, athlete culture, and fan behavior, especially in urban and emerging sports scenes
  
  

Requirements

• 5+ years in marketing, with at least 3 years focused on sports marketing, guerrilla, or experiential activations
• Deep understanding of sports culture and fandom — from grassroots to pro leagues
• Experience leading agency relationships and managing external teams
• Strong operational and project management skills — you can juggle multiple events, cities, and timelines without dropping the ball
• Excellent interpersonal skills — you know how to build relationships with everyone from street teams to city officials
• Willingness to travel extensively and work non-traditional hours (evenings, weekends, game days)
• Bonus points for: bilingual fluency (English/Spanish), experience in soccer, basketball, or youth sports marketing
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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