GTM Programs Manager (AMER)

Anthropic; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Comprehensive benefits

Relocation support

Annual education stipend

Home office stipend

Commuter benefits

Flexible time off

Job summary

Anthropic is building out a GTM Programs function in AMER Sales to turn strategic priorities into measurable programs that drive uplift and customer success. This senior operator will act as a trusted advisor to Sales leadership, owning programs end to end from concept through launch and iteration, with dashboards and repeatable plays to scale across the field.

You will collaborate with Sales, Strategy, Enablement, Marketing, and Partnerships to design data-driven programs, define measurement,

Qualifications

• Experience running GTM programs end to end.
• Ability to translate leadership priorities into structured programs with clear owners and milestones.
• Proven track record using data to drive program decisions and uplift.

Responsibilities

• Own GTM programs end to end from concept to launch, operations and iteration.
• Define the measurement plan including baseline, targets and attribution.
• Build dashboards and reporting for visibility from global leadership to field sellers.
• Partner with Strategy, Enablement, Marketing and Partnerships to scale programs across the field.
• Turn structured feedback from sellers and managers into repeatable playbooks and templates.

Skills

GTM program management

Data-driven decision making

Salesforce / BI dashboards

Cross-functional collaboration

Measurement / attribution frameworks

AI workflow design (Claude)

Strategic advisory to sales leadership

Operational excellence

Tools

Salesforce

Job description

• Anthropic’s GTM Programs team turns our most strategic go-to-market priorities into structured, measurable programs that make our field the most successful they can be, thereby ensuring our customers’ experience with our products is nothing short of exceptional. The team serves as a core strategic business partner function to the GTM organization, playing a critical role in driving growth and operational excellence, and in accelerating the safe adoption of frontier AI across the world’s leading enterprises
• We’re looking for a dynamic operator: a senior individual contributor who will serve as a trusted advisor to AMER Sales Leadership, driving strategic initiatives across Anthropic’s GTM organization and owning a portfolio of programs end to end. You’ll build a deep understanding of our organization and priorities, where we are and where we’re going, and turn that vision into plans you execute: data-driven in determining what needs to happen, creative in how you design each program, and outcomes-driven in ensuring it drives the success of the field
• You’ll work across a wide variety of teams, including Sales, Strategy, Enablement, Marketing, and Partnerships, helping them operate as one team behind each program
• GTM Programs is a new function, and this is one of its first hires: an opportunity to build the function, not just join it. The timing matters: every organization is deciding its AI strategy right now, and the programs this team builds shape how our field meets that moment. You’ll help define what a well-run program looks like at Anthropic, operating with high autonomy
• Serve as a trusted advisor to AMER Sales Leadership: bring data-backed insight and recommendations into their operating reviews, and shape the strategic initiatives that come out of them
• Own GTM programs end to end: translate leadership priorities into structured programs with clear objectives, owners, and milestones, and carry them from concept through launch, operations, and iteration with measured uplift as the outcome you’re accountable for
• Define the measurement plan before a program launches: baseline, targets, the metrics that will show uplift, and how results will be attributed to the program
• Instrument every program into the GTM operating cadence, so leadership can inspect program results in the same reviews where they run the business
• Build the dashboards and reporting that make program performance visible at every level of the organization, from global leadership to the individual seller
• Package what’s working (industry patterns, use cases, activation motions) into repeatable plays that sellers can run without you in the room
• Partner with Strategy, Enablement, Product Marketing, and Partnerships to build programs once and land them consistently across the field
• Gather structured feedback from sellers and sales managers, and treat every launch as a hypothesis to improve on
• Build the templates, playbooks, and measurement infrastructure that let future programs launch instrumented by default

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Inclusive fertility benefits via Carrot Fertility
• 22 weeks of paid parental leave
• Flexible paid time off and absence policies
• Mental health support for you and your dependents
• Competitive salary and equity packages
• Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
• Retirement plans with competitive matching
• Life and income protection plans
• $500/month flexible wellness and time saver stipend
• Commuter benefits
• Annual education stipend
• Home office stipends
• Relocation support for those moving for Anthropic
• Daily meals and snacks in the office

Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yetCommunicate clearly with both sellers and senior leadership, and can make complex material simple enough for the field to act onAre excited about Anthropic’s mission to develop AI that is safe and beneficialHave designed and run sales or GTM programs end to end with measured results, and can speak to the uplift they produced, not only the activities they ranStrong analytical capabilities: fluency with CRM data and reporting (e.g., Salesforce) and BI dashboards, and a demonstrated ability to turn complex data and ambiguous, open-ended problems into clear analysis, options, and a recommendationHave driven cross-functional initiatives to completion across teams without formal authority over any of themStructured program management: plans, milestones, risks, dependencies, and a decision log that keeps stakeholders on one version of the truthHave been an early hire in a new function or team and helped define how it operatesExperience at a company selling technical or AI products, and an understanding of how enterprises evaluate, adopt, and scale AIHave built industry or vertical GTM plays, or use-case-based selling motions, and understand how to package them for a field organizationHave worked inside or alongside a sales organization’s operating cadence (forecast calls, pipeline reviews, account reviews) and know how to make program results legible within itStrong understanding of GTM data and the drivers behind itHave run pipeline generation, activation, or adoption programs and can quantify their impactHave designed measurement or attribution frameworks for GTM motions, such as pipeline sourced and influenced models, activation funnels, or experiment designs like control groups and staged rolloutsHands-on experience creating AI workflows with Claude or similar tools, and comfort running and improving them at operational volumeExtensive experience in GTM programs, sales strategy and operations, or a consulting background with a track record of building for clients rather than only advising