GTM Product Manager, Gaming Peripherals

ASUS

California

Hybrid

USD 72,000 - 85,000

Full time

5 days ago

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Benefits offered by this job

Bonuses

Medical

Dental

Vision

Life insurance

AD&D

Paid Time Off

EAP

401(k)

Job summary

ASUS in City of Industry, CA is seeking a Go-to-Market Associate Product Manager for Gaming Peripherals (keyboards, mice, headsets). You will help execute go-to-market strategies, support product launches, and analyze market and competitive data to drive awareness and sales across North America.

You will collaborate with Product Management, Marketing, Sales, PR, Media and external partners to optimize cross-channel content, retail programs, and e-tailer advertising while leveraging AI tools to

Qualifications

Bachelor's Degree or above.
3+ years of Product/Channel/PR Marketing Experience, ideally within gaming peripherals or consumer electronics.
Experience with AI productivity tools for research synthesis, content generation, and workflow automation.
Working proficiency in SQL and data visualization (Power BI/Tableau) for marketing and sales data.

Responsibilities

Facilitate product strategy across marketing funnel to drive business results.
Maintain deep knowledge of gaming peripherals and competitive positioning.
Support product launches with cross-functional partners (Product, Sales, PR, Media).
Develop and optimize cross-channel content marketing and retailer programs.
Analyze performance data to generate actionable insights and recommendations.
Leverage AI tools to improve market research, content development, and reporting.